There are several components to a successful press release. With a structured format a press release has to have among …

May you have plenty to be thankful for on this Thanksgiving Day. Have a blessed Thanksgiving from the entire team …

You’re probably using social media as part of your ongoing marketing strategy. It’s an effective way to increase awareness, strengthen …

Press releases can be part of an effective and comprehensive marketing strategy. To make the most of your press releases …

Gone are the days where your press release gets sent to the local paper and it stops there. Today, with …

If you asked this question ten years ago you’d get a different answer. Not so long ago, press releases were …

Writing press releases can be tricky. Even seasoned writers often struggle with the format and function of a press release. …

Writing is a specialty skill. Not everyone can do it, and certainly not everyone wants to write and create content. …

Before you submit your press release to the media or hit “publish” with your press release distribution service, there are …

One simple way to promote your press release is to use the viral power of Twitter. In addition to simply …

With each press release you write and distribute there is data to collect. You may look at click-throughs, shares, conversions, …

Your brand voice is how your company expresses your message. It has two primary components; tone and style. Combined, your …