Storytelling Techniques to Generate Buzz, Drive Traffic and Boost Profits
When you think about press releases you probably don’t imagine that storytelling would be a component of an effective release. …
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Should You Hire Someone To Manage Your Press And Publicity?
There are many roles within your organization. Some you’ll want to handle yourself. Others you’ll handle internally. You’ll hire an …
Recognize The Importance Of Mining and Minding Your Press Release Data
How much do you know about your press release analytics? How well do you track and analyze the data? These …
Measure the Value of Your Social Media Press Release
One of the key components to a press release marketing strategy is goals. Before you sit down to write a …
Layer Your Press Release Content to Reach Audiences at Every Level of Interest
One of the difficulties of writing a social media press release or a press release designed to reach a wide …
Is Your Press Release Reaching The Right Audience?
Each time you submit and distribute a press release, you’re able to review a vast amount of data. You can …
How to Write a Non-Profit Press Release
At first glance there’s not much of a difference between a press release for a non-profit organization and one for …
How to Prepare For and Manage an Online Crisis
What do you do when your reputation is taking a turn for the worse? Online it can take a matter …
How to Leverage Existing and New Partnerships with Journalists
You can bet that journalists are leveraging all of their resources to be the first to grab great stories. They …
How to Find Stories within Your Organization
There’s one thing that a press release needs. It’s more important than any other element in a press release, and …
How To Determine What Your Press Release Goals Should Be For Social Media
Press release marketing is part of a strong and well-rounded content marketing plan. Press releases can be used to achieve …
How to Catch the Media’s Attention with Visual Content
You probably already know that visuals are an essential element of any content marketing piece. Content that contains images is …