Search Engine Optimization - Friday, October 10th, 2014 by

How to Build Your List with a Press Release

One of the often overlooked goals for a press release marketing campaign is the goal of using a release to start or grow your email list. Email marketing is still one of the most powerful marketing...

Continue Reading

How to Align Press Releases to Your Marketing Funnel

As your business systems grow, and both your marketing and sales strategies become more advanced, it’s time to take a look at aligning them. Actually, the sooner you can align sales and marketing...

Continue Reading
Press Release Writing Tips - Wednesday, October 8th, 2014 by

Writing Your Own Press Releases? How to Get In the Right Mindset

When writing a press release, it’s quite different than other forms of content. True, it’s a marketing piece. However, it’s also a news piece. And because you have a goal for the press release,...

Continue Reading
Press Release Optimization - Tuesday, October 7th, 2014 by

Where to Find Quality Images for Your Press Release

You know that images are a critical component of online content, including your press release. Visuals are processed more quickly than text, and people respond better to content when there are images...

Continue Reading
Press Release Writing Tips - Monday, October 6th, 2014 by

6 Ways to Use a Press Release to Launch and Sell Your Book

Okay, let’s be upfront here and say that writing a book is often the easy part. The difficult part has yet to come. Once you’ve sent it to the publishers or uploaded it to your distributor, the...

Continue Reading
Press Release Writing Tips - Friday, October 3rd, 2014 by

Want Inbound Links? Write a Press Release

Just a few short years ago, press releases were an integral part of search engine optimization. They were powerfully effective for being indexed and helping organizations achieve a higher page...

Continue Reading

Tips To Choose The Best Images For Your Press Release

With social media press releases and the visual nature of Internet-based content, it’s no surprise that press releases with images get twice the attention as those without. So let’s assume that...

Continue Reading
Press Release Optimization - Wednesday, October 1st, 2014 by

9 Tips for Enhancing Your Social Media Press Release

Social media press releases are a powerful way to share your story with a larger audience. While the material in a social media press release is still about being newsworthy, it should complement a...

Continue Reading
Press Release Optimization - Tuesday, September 30th, 2014 by

The Pros and Cons of Publishing Your Press Release on Your Blog

There are many different options for getting exposure for your press release. One option is to publish it on your blog. Before you hit “Upload” and take that step, make sure you have a full...

Continue Reading
Press Release Writing Tips - Thursday, September 25th, 2014 by

3 Reasons Why Your Press Release Needs a Subheadline

When you look at a typical press release you’ll notice a few things. You’ll notice that they all end with a call to action. They also begin with a date and location. They’re formatted...

Continue Reading