Press Release Writing Tips - Wednesday, January 21st, 2015 by

How to Get More People Sharing Your Press Release on Social Media

You’re already active on social media, and one of the best ways to improve marketing results is to integrate your tactics. Press releases and social media are a natural fit. Your audience is on...

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Press Release Writing Tips - Tuesday, January 20th, 2015 by

7 Common Misconceptions About Press Releases

Are you tired of wondering if distributing a press release is in your best interest? Are you worried that you are wasting both time and money? Do you have concerns about the approach you are taking...

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Press Release Writing Tips - Friday, January 16th, 2015 by

How to Write Better Press Releases without Breaking a Sweat

Website owners, internet marketers, broadcast producers, bloggers and reporters are usually bombarded with hundreds or possibly thousands of press releases or pitches every single day. What do you...

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Press Release Writing Tips - Wednesday, January 14th, 2015 by

3 Reasons to Never Use a Press Release Template

Writing a press release can be tricky, and certainly writing a good press release is often better left to the experts. An effective press release is a balance of journalism and creative writing. You...

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Press Release Optimization - Tuesday, January 13th, 2015 by

How to Apply the KISS Strategy to Your Email PR Pitch  

Are you familiar with the KISS strategy? It stands for Keep It Simple, Stupid. However, a kinder and gentler approach might be to say Keep it Simple, Silly. At any rate the Keep it Simple part is the...

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Press Release Writing Tips - Monday, January 12th, 2015 by

How to Pitch To the Press – Success Strategies

Learn all you can about the media representative you’re going to pitch to. Read what they’ve written – everything they’ve written in the past six months to a year. Read about their career....

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Press Release Optimization - Friday, January 9th, 2015 by

5 Things You Must Have In Your Press Release Pitch

One way to build a relationship with the media and to get your story covered by the press is to reach out to individual journalists and media representatives. It’s called a pitch. You send them a...

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Press Release Optimization - Thursday, January 8th, 2015 by

Tips to Write a Great Email Pitch To the Media

Successful pitches to the media don’t just happen. They take an abundance of planning, research and discipline. A great email pitch is a well thought out and constructed event. Let’s take a look...

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Press Release Optimization - Wednesday, January 7th, 2015 by

The Dos and Don’ts of Following up Your Email Pitch

You spent good time studying a handful of media representatives. You know what they like and you’ve created a press release pitch that you hope grabs their attention. After sending the pitch to...

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Online Visibility - Tuesday, January 6th, 2015 by

How To Learn More About The Journalist You’re Pitching To

Building a relationship with a few journalists and media representatives can help your business. You’re able to provide the journalist with the type of information and story that they’re looking...

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