How to Gain Social Traction for Your Press Release
Social media has a lot to offer an organized company. It can be not only an effective stand alone marketing …
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How to Gain Credibility with Your Press Releases – And Why It’s Important
In the world of business there are a handful of reasons why people buy. We’re talking about both businesses-to-business and …
Elements of a Branded Press Release
A press release has many jobs. It has to grab the attention of the media first and foremost. It also …
The Power of Cross Promotion
Press release marketing is an important part of any comprehensive marketing strategy. The goals of your press release marketing should …
6 Most Common Mistakes Businesses Make When Pitching To Reporters
In order to write concisely, use the 5Ws of journalism, which include who, what, where why, why, and how. Use …
12 Best Practices For Getting The Most From Your Press Release Marketing
Whenever most people hear the phrase press release, they think of them as ways to communicate with public relations firms …
Press Release Video Best Practices
Very few businesses are offering video as part of their press releases at the moment. Of those that do, many …
How To Use Video To Get More Mileage From Your Press Release
There are a number of ways to get more mileage from your press releases. Unfortunately, less than 15% of business …
How To Use Social Media To Get More Mileage From Your Press Release
Social media is one of the most effective free forms of marketing available today IF you know how to use …
12 Tips To Create Your Press Release Maximization Strategy
Many marketers get into a complete tangle when it comes to marketing online. They get so fixated on tactics that …
How To Know If You’re Getting The Most Out Of Your Press Release
There are a number of ways to discover whether or not you are getting the most out of each press …
11 Ways To Get More Out Of Your Press Release
There are a number of ways to get more out of your press release than simply publishing it through a …