The Power of Cross Promotion

Press release marketing is an important part of any comprehensive marketing strategy. The goals of your press release marketing should support your overall marketing goals. One of the best ways to get the most from any marketing tactic is by embracing the power of cross promotion.

What is Cross Promotion?

Cross promotion is simply the practice of using multiple channels and tactics to promote your business.

For Example:

You write a press release announcing life-changing research your company has done. The press release you distributed is picked up by a few major media outlets. What now? Capitalize on the coverage!

  • Capitalizing on Coverage:
    • Share the post on social media
    • Post an announcement on a major news network (Such as CNN)

It can be simpler than that too. You might tweet a few interesting facts, stats, or quotes from your press release. Link to the published press release and enjoy the increase in engagement, traffic, and sales.

Why Cross Promote?

Cross promotion is efficient and effective. It improves your return on investment (ROI) because let’s face it, press releases aren’t free to create. No marketing tactic is.

It takes valuable resources to create any marketing tactic, so why not get the most mileage from it?

Additionally, cross promotion isn’t just an efficient use of your assets; it really helps strengthen your marketing efforts. You’re able to reach your audience and connect with them on multiple channels. You’re not repeating your message, you’re reinforcing it. And you’re providing information in a number of different methods, which also helps strengthen your brand, increase engagement, and solidify your message.

Creating Your Cross Promotion Strategy

To have effective cross promotion results you’ll want to create a strategy. Don’t worry, it doesn’t have to be a long or drawn out process! The trick and the key to success is to explore how you can leverage every piece of content you create and publish, and this includes your press releases.

Press release news stories offer an abundance of cross promotion opportunities. Here’s what you can do to capitalize on it:

  • Don’t republish your press release OR repurpose it
  • Distribute and leverage coverage you already receive
    • zone in on the core pieces of share information

Before you publish a press release, create a plan! This lets you prepare how you want to promote or cross promote your release. Keep tabs on which media outlets cover your news and how your story is being received. Be ready to take action and leverage your press release for all it is worth.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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