11 Ways To Get More Out Of Your Press Release

There are a number of ways to get more out of your press release than simply publishing it through a reliable press release distribution service such as Newswire. Try these methods to stretch the value of your press release as far as it can go.

Craft The Headline

Craft the headline carefully. It should be eye-catching enough to grab attention and intriguing enough to make media professionals want to read more.

Include Sub-headings

Write an enticing sub-heading. If the headline is the lure, this is the bait. Make it meaty enough for them to sink their teeth into with a promise of all they will discover if they continue to read on.

Keyword Everything

Keywording all elements of your press release will give it maximum visibility. Use keywords in your headline, sub-header, the name of each image you include, and the title of any video you might add.

Use Images

They make a press release pop.

Add Video

They are underutilized in press releases, but can really make your story jump out at your target audience and are also much more likely to be shared.

Embed Video

Embedding the video right in the press release page is far more engaging than giving them a link to click over to. Each press release distribution service has its own rule, regulations and coding stipulations for embed codes. If you’re not sure, ask. Then supply the code in the format they wish.

Note that social media sites will also have stipulations for embedding video. If the plain embed links from YouTube and Vimeo don’t work on the sites of your choice for any reason, try the handy free tool Embed.ly, https://app.embed.ly/signup, to create correctly formatted embed codes.

Complete Social Accounts

Be sure your business social media accounts are robust. Media professionals will want to know who you are and why you’re worth paying attention to. It can take time to set up a really great custom profile, but the rewards can be well worth it if you get more press coverage and/or are asked to be a source by busy reporters always looking for knowledgeable and engaging experts.

Share Buttons

Use all share buttons at your press release distribution service site. When choosing a press release distribution service site, look for ones that offer the chance to publish to all of the most important social networking sites with just the click of a button. In most cases, you will need to be logged into your business social account for the content to post.

Acknowledge Emails

Don’t ignore email. Many online marketers are spending so much time at the social sites that they are neglecting their email marketing. The truth is that not everyone has a Facebook or Twitter account, and even if they do, they might not be a connection of yours. On the other hand, virtually everyone on the Internet has at least one email address. Build your lists and announce each press release as you publish it.

Individual Landing Pages

Build a special landing page for each press release. Don’t just send traffic to your home page. Build a special landing page for each press release you create. You might also consider creating one for each of the distribution services you use. This can help you track how much response you get to each release and which services are giving you the best return on investment.

Specific Call To Action

Don’t forget to include calls to action. What do you want your audience to do? Click, email, buy, contact you for more information? Be clear, and then track your results.

If you’re looking for ways to get more out of each press release you send, try these methods and see what a difference they make to your traffic and sales.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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