12 Tips To Create Your Press Release Maximization Strategy

Many marketers get into a complete tangle when it comes to marketing online. They get so fixated on tactics that the lose sight of the strategy. Here are some tips to help you create a press release maximization strategy that will get you the most bang for your buck in terms of time, effort, and the cost of any paid press release distribution service you might use.


Website Hub

Use your website as the hub of all your marketing tactics. No matter what tactic you are using, create special landing pages and content that can help you track your success at just a glance rather than have to go through lots of different reports.

Multiple Content Types

Remember that content is king. All effective marketing these days is content market. The only difference is what form it takes, images, video, or words on a page, such as a press release. Write something useful for your target audience that will have broad appeal.

Repurpose Content

Make the most of the content you create by using it in different ways. Re-write it for different purposes. Your press release can be newsworthy, such as a new product or service being released, or evergreen but topical, such as great classic Halloween costume ideas or the perfect Christmas gifts for men.

Keyword All Content

Every article, press release, video, image and so on should be named using at least one keyword in order improve your chances of getting found by the search engines and people interested in your niche.

Plan Viral Content

When planning any content, think about how exciting it is. This will give you more of a chance to go viral, that is, for people to share it, both media professionals and ordinary readers.

Outstanding Headlines

Make your press release headlines stand out. Lots of business are using press releases to market their business. Make sure yours stands out with a headline that grabs the attention and makes people eager to read more.

Inspiring Press Release

Make your press release useful. A good press release should be more than just an ad. Make sure that every reader is inspired or comes away with the feeling that they have learned something from your press release and not wasted their time being sold to.

Support Images

Use images to support your press release. Studies have shown that press releases with images are more likely to be picked up than those that don’t.

Support Video

Use video to support your press release. Very few companies are using video in their press releases, even though studies have shown that ones with video are three times more likely to be shared that those that don’t.

Create PR Goals

Set your goals. Press releases became popular a few years ago as a way to get links back to your site. Links don’t carry as much weight as they used to, but media pickups can drive a lot of traffic. If your goal is more sign-ups for your newsletter, craft the press release with that goal in mind.

To The Point Instructions

Give a clear call to action. In your press release, give clear instructions as to what you want readers to do. Click to learn more, sign up for an ecourse and free newsletter, buy now, contact you for more information, and so on. Make sure the action supports your goal.

Social Media PR Notice

Spread the word about the press release on social media. Use the buttons available at your press release distribution service to spread the word whenever you publish a press release. If they service does not give you many options, create and use buttons on your blog. Handy plugins like AddtoAny Share button for WordPress can help.

Follow these tips and see how far you can maximize the reach of your press release.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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