How To Increase Press Release ROI
Press release return on investment, or ROI, is an essential measure to help determine whether or not your press release …
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Should You Always Brand Your Press Release?
There are many different ways to build your brand online. The goal of branding is to achieve instant recognition in …
11 Rules For Branding Your Press Release
Branding is just as important for small businesses as it is for large ones. Unfortunately, most small business owners don’t …
Your Press Release Checklist
When you’re working with something as important and structured as a press release, it’s great to have some resources. A …
What’s The Best Way to Get a Journalist to Cover Your Press Release?
If your press release marketing strategy includes media coverage, then one of your top goals is to get your release …
Tips to Write a Press Release for Your Brand
There are a number of goals for any press release. Your goals may be to drive traffic. They may be …
Should You Write a Press Release For Your Crowdfunding Campaign?
Crowdfunding has become a popular means of funding projects and ventures. It’s the practice of raising money, usually by getting …
Pitching Your Press Release, How to Make the First Twenty Seconds Count
You’re busy, right? Your work days are packed with tasks, meetings, phone calls, emails, and more tasks and meetings. If …
Five Media Pitch Best Practices
Whether you’re pitching a story to a journalist or a press release to a media representative, there is a best …
The role of SEO in your press release
Because of the way that press releases have changed, and because of how search engines now rank online content, many …
How to Win Over the Media with Your Press Release
One of the common goals for any press release is to generate awareness and build your brand. The larger your …
How to Choose Your Press Release Angle
Most press releases start with the marketing department. They have a goal or objective they want to attain, and a …