Should You Always Brand Your Press Release?
There are many different ways to build your brand online. The goal of branding is to achieve instant recognition in the minds of your target audience. Through effective branding, as soon as a person in your niche sees your name or logo, they will know who you are, what you do, and what you represent. The same should be true in relation to journalists as well as customers.
Advantages Of Branding Press Releases
Creating branded press releases helps build instant recognition and makes it more likely that journalists will pay attention to you whenever you send out a release. They will identify you instantly in relation to your niche topic, so if they need story ideas or an expert source, you will be up on the top of their list.
Being consistent is also key. It’s one of the reasons why fast food chains and cola brands, for example, are so popular. You know that no matter where you go in the world, a McDonald’s hamburger or a can of Coke is always going to taste the same and be about the same price.
Similarly, the information, products, and services you offer will also be of the same high-quality.
Long Term Branding
Branding is cumulative and long-term. Every press release you publish will add up to an overall impression of your brand that will grow over time.
Branding protects you from bumps in the road. A solid brand means that even if someone goes onto a social media site and try to bad-mouth your business, the consistently good press will outweigh the bad.
Branding makes it easier to create your press releases. A branded press release is a bit like creating a fill in the blank template. Organize information that will effectively brand your business. Each time you create a new press release, all you will have to do is add the headline, content, and a unique link that will drive people back to your site.
Brand Trust
Branding helps your target audience feel as if they know you. This creates likeability, trust and the perception that you are worth doing business with and paying attention to.
Branding adds an air of expertise. Branding can be done in relation to your business, yourself as an expert, or both. If you are the only person in your business, decide if you want to brand the company or yourself as an expert worth consulting about your niche. There are pros and cons to each approach.
If you are selling products, then it’s probably best to brand the business. If you are selling your knowledge and expertise, such as through coaching and consulting, it is best to brand yourself.
PR Authority Branding
Branding yourself means you’re someone that journalists will want to use as a source, picking your brains and quoting you. Once you’re quoted, you will get SEO credit. If they let you link to your site, you will get links, traffic and SEO credit as well.
Over time, you will become an authority. Keep publishing press releases, and your site will soon start to become an authority site.
Consistent Branding
Branding is all about consistency. Plus, it actually makes creating press release far easier once you set up your branded template.
Press releases can be one of the most effective ways to build your brand if you brand each press release. Brand every press release. Be consistent in relation to the message that you communicate. This includes your target audience and the media influencers that are interested in your niche. See what a difference branding can make to your business.
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