11 Rules For Branding Your Press Release

Branding is just as important for small businesses as it is for large ones. Unfortunately, most small business owners don’t know how to brand effectively and don’t have the money to hire people to help them.


The truth is that you can develop your own brand, if you pay attention to branding best practices, as part of your marketing efforts. You can extend your brand through press releases. Here are a few short and simple rules for branding your press release to build your business.

Create A Template

Create a master template you can use for all your press releases. This will make all of your press releases consistent with one another. Branding is all about consistency.

Define Your Brand And Business

How is your brand different from that of others? Why are you worth paying attention to? Include a few sentences about this at the end of each press release.

Define And Describe Values

Be clear about your values. Why are you in business? If it is to help other people or change the world, think about this goal and these values whenever you write a press release.


Make sure every press release is useful and worth the time it takes to read it. The press release should be newsworthy in some way and be worth reading. Don’t make it just an ad for a product or service. Be sure everyone who reads it learns something and is left feeling eager to learn more.

Highlight Authority

Position yourself as an expert. Every press release should show how much you know. Don’t send out any press release you’re not proud to have your name on.

Build Relationships

Aim for long-term relationships. When writing press release, consider not just short-term goals but long-term relationships. Cultivate the media professionals that contact you about your press releases, and show what an easy to work with expert you are. Busy journalists are always on the lookout for story ideas and reliable sources they can use whenever they’re stuck for inspiration or information.

Cultivate customers by getting them to sign up for your email marketing list/s and send them consistent messages related to your brand and business.

Use attention-grabbing headlines regularly. At this point, marketers and bloggers have well-researched lists of the most successful attention-grabbing headlines. Don’t try to re-invent the wheel. Top 10s, Tips, How to and so on are all effective formulas. Just adjust them for your niche.

Include A Logo

This will help your press releases look consistent. Images also grab attention compared to text-only press releases.

Add Images

Include image that support your content. These will grab attention and give interested journalists options for presenting your material well.

Incorporate A video

Video can help brand your business in terms of appearance, personality, and overall style and tone of your messaging.

Business Name Keyword

Use your business name as a keyword. This will also help your branding.

Branding is all about creating instant recognition in the minds of your target audience in relation to what your business mission is, what you sell, and what you or your company is like to deal with. Brand your press release releases and see what a difference they can make to your business.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

Catch up on the rest of your content marketing news and strategy