Should You Write a Press Release For Your Crowdfunding Campaign?

Crowdfunding has become a popular means of funding projects and ventures. It’s the practice of raising money, usually by getting small investments from a large number of people. For example, if you can get 1,000 people to chip in $5 for your indie film, you have a decent start. Up that number to $10 or $25, and increase the number of contributors/investors, and you can see why crowdfunding is such a successful way to fund a project.


Generally speaking, crowdfunding leverages the internet to raise awareness for a project. That means utilizing all of the resources available online to reach as many people as possible. Social media is one of the most frequently targeted marketing channels for a crowdfunding campaign. Yet, there is a lot of competition both for attention and for dollars.

Email marketing can be effective and so too can blogging. One often overlooked marketing tactic are press releases. A press release can amplify your reach and support your other marketing tactics to achieve even better success.

Should you write a press release for your crowdfunding campaign?


When Writing Your Crowdfunding Press Release…

Press releases, in general, are pretty structured and they all, regardless of the goal or the niche, have the same format. However, writing for a crowdfunding campaign requires a slightly different approach.

When writing your release, consider the following questions:

  • Why should people care about your project?
  • Who are the folks who will care about your project?
  • What’s in it for them? What do they have to invest, what do they get, what’s the story? Human interest stories and emotions tend to capture attention and, ultimately, dollars.
  • Where do they hang out online? This is important because you want to target the best media channels when you distribute your press release.

Leveraging Your Release

It’s not enough to write a release and publish it on your website or to send it to a few friends. The best way to really capture attention for your release and for your crowdfunding efforts is to use key tools to optimize your reach. These tools include:

Distribution Service – A distribution service helps you get your press release in front of thousands of magazines, newspaper reporters, bloggers, and journalists. You can get in front of mainstream media. They also often provide a dashboard so that you can track your press release as it’s reprinted, shared, and distributed.

Social Media – Social media is one tool that you’re likely already planning on using for your campaign. Create and share a social media press release. Include social share functionality and commonly shared features like images, video, and tweetable/sharable data bytes.

Media Outreach – Start building relationships with the media, both local and national. Pitch your story idea and news to them. Getting expanded coverage and media coverage for your story will help you reach more people and raise more funds.

There’s no reason not to write a press release for your crowdfunding campaign. It can help create the awareness and exposure you need to meet your fundraising goals. And it can generate excitement for your project.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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