5 Tips to Identify Industry Influencers
In your industry or niche, who do people listen to? You may be aware of the “celebrities” in your niche. …
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5 Online Tools to Help You Find Trending Topics
Finding trending topics is much easier when you have a few good tools in your back pocket. There are many …
How to Use a Press Release to Build Your Lead List
Press releases are a powerful and effective tool. They help you get media coverage for your business, and that media …
How to Follow Up After a Media Interview
Getting a media interview is a tremendous step. Congratulations! It’s a great opportunity to showcase your business and get the …
How to Build Authority and Credibility in Your Industry
Michael Gerber, eMyth author and industry expert on marketing, identifies a handful of buying triggers. He says that people buy …
Content Tactics That Strengthen Authority and Credibility
Credibility and authority are two emotions and attributes that make sales. We buy from businesses we believe to be knowledgeable …
Building Your List? How to Leverage Content to Grow It Quickly
Email marketing is still the most effective form of marketing for small to medium sized businesses. It’s particularly important for …
When Is the Best Time to Send a Press Release?
The timing of a press release is one of the most frequently asked questions. It makes sense. You put a …
What Is Earned Media?
In press and public relations, there are a few key terms that are used. One of those terms is “earned …
What Is Blogger Outreach and How Will It Grow My Business?
In the world of online marketing, there are phrases and “tactics” that you hear about so frequently, it’s easy to …
What Goes Into A Blogger Outreach Campaign?
Once you decide that blogger outreach is a marketing tactic that you’re going to embrace, there is a strategy and …
Tips to Optimize Your Press Release
Looking to get the most from your press release effort? Press release marketing is a great addition to your content …