What Is Blogger Outreach and How Will It Grow My Business?

In the world of online marketing, there are phrases and “tactics” that you hear about so frequently, it’s easy to believe they’re little more than trending topics. Phrases like “influencer marketing,” “visual content,” and “blogger outreach.” It’s easy to dismiss these phrases because they don’t really mean anything to you. However, to do so would be a mistake.


Tactics like influencer marketing, visual content, and blogger outreach are so prevalent because they’re important – and because they work. Understanding the concepts can help you decide if it is something that is right for your audience and your business. Let’s look at one of the phrases you may hear about most often: blogger outreach. What is it and how might it help you grow your business?

What is Blogger Outreach?

Blogger outreach is the process of connecting with other relevant bloggers and inspiring or motivating them to promote your blog. Let’s pause for just a second and look at an important word in that definition; “relevant.”

For blogger outreach to be successful it’s important that you’re connecting with relevant blogs. If your business sells organizing advice and products, and you inspire a car blogger to talk about your products and services… well, that’s not really going to help you because the audience is wrong. However, if you get personal and/or professional coaches to promote you, then there’s some audience overlap.

The second part of the blogger outreach to pay close attention to is the part where you inspire or motivate them to promote your blog. That’s, and the relationship building is where the real work is done. You do have to either prove yourself worthy of being promoted or provide enough motivation to warrant the coverage. For example, you might offer a free product in exchange for a review of the product on their blog.

Using it to Grow Your Business

We’ve already hinted at one of the benefits of blogger outreach and that is expanding your audience and your reach. Each blogger that promotes your business is sending new traffic to your website. You’ll be able to add some of those new visitors to your email list, you’ll sell products to some, and some may find and follow you on social media. You’re widening your reach.

You’re also building credibility, trust, and authority. A promotion from a quality blogger is like a professional endorsement. They are trustworthy sources of information, and when they discuss your company favorably, you become more credible.

Finally, let’s also point out that often, you’re getting people at the right time during their buying process. This means more sales for you. Blogger outreach is more than a marketing trend, it’s viable, and often powerful, marketing strategy. Take a deeper look at what it can do for your business.

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Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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