Which Social Media Outlet is Best for Your Business?

There are plenty of mainstream social media outlets to choose from. If you have an audience outside the U.S., the pressure of choosing a global channel may feel overwhelming. In order to focus your attention and gain the best ROI from your social efforts, it’s important to choose just a few social sites to focus on. If you’re just getting started, then it’s a good idea to choose one. Grow your brand and create efficient and effective systems, then add a new channel to your strategy. But where do you start?

Which Social Media Outlet is Best for Your Business?

1. What Size Business Are You?

One of the important factors to consider is the size of your business. Smaller businesses can create a better presence on smaller social channels. There’s less competition on a newer or smaller social channel, and you may be able to get more engagement and attention for your brand. That being said, you can also leverage the power of Groups on channels like Facebook and LinkedIn.

2. Your Audience/Customer Age

One of the most noticeable aspects of many social channels is the age bracket that they attract. For example, Facebook tends to have an older demographic, while SnapChat and Tumblr are much younger. Pay attention to your average customer age and the age of your ideal customer. Then choose a social site that they spend their time on.

3. Business to Business or Business to Consumer?

Who are you marketing to? If you’re marketing to businesses, that can look quite different on social media than if you’re marketing to consumers. Determining whether you are B2B or B2C can help maximize your reach.

For example: Consumers who spend a lot of time on Instagram perform better on other social channels like LinkedIn, Twitter, or Youtube.

4. Your Message and Content Format

What is your content strength? Are you fantastic at video content or do you find that your best performing content is long format print?

Content type is a HUGE determining factor when it comes to social media. Understand what type of content your audience responds to the most. This can help aid you in choosing the best social media outlet for your company.

YouTube, for example, would be ideal if video content is your primary content format. Facebook and Instagram support short videos as well. Twitter works well to share quick snippets of text with a link to read more.

Before choosing the social media site you will focus on, make sure it suits your goals, needs and has high audience engagement. Test and track your efforts beforehand and create a system. Once all is set, you can go ahead pushing your focus on the platform of your choice. Hopefully, this effort will chance your marketing strategy and boost your revenue.

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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