5 Steps to Discover Trending Topics
When planning your content, or looking for opportunities to leverage a press release, it can help to know what people …
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Proven Methods to Grab the Media’s Attention
Getting the attention of the media can be a long and exhausting process. You’re told to be patient, to develop …
3 Places to Find Fresh Topics to Write About
It’s difficult to maintain a steady stream of fresh content. Whether you’re blogging, posting on social media, sending an email …
How to Pitch to A Cold Media Contact
In the world of media pitching and press and public relations, the cold pitch really isn’t part of the plan. …
How to Integrate Blogging into Your Media Strategy
Quite often businesses take separate approaches to their strategies for connecting with the media and fostering those relationships and blogging. While …
How to Get the Media to Review Your Product
Product reviews are a tremendous way to build your business online. With each blogger or media outlet that reviews your …
How to Find Journalists Using Twitter
Twitter is a powerful social media tool. It enables you to gain information from thousands of resources around the world. …
How to Connect with Your Audience on Social Media
It is increasingly difficult for a business to gain any type of traction on social media. The competition is fierce, …
How To Connect With Media & Get Publicity For Your Product
You have a new product or service getting ready to launch. Or you have a new and improved product. Media …
How to Connect with Influencers on Social Media – And How It Helps You Build Media Relationships
Influencers are the people in your industry that your audience listens to. They can make a major impact on your …
Foundational Elements of a Successful Media Pitch
Every success begins with a goal. The goal is usually followed up with a plan or a strategy. The strategy, …
Best Media Pitching Tips
Pitching to the media requires goals, a strategy, and good follow through. It’s not a linear process, and careful attention …