3 Places to Find Fresh Topics to Write About
It’s difficult to maintain a steady stream of fresh content. Whether you’re blogging, posting on social media, sending an email newsletter or working on a press release story idea, relevant and interesting topic ideas can sometimes feel quite elusive. Let’s look at a few best practices and then share a few places to find topic ideas.
Best Practices for Managing Content Ideas
- Keep a running list of ideas. Topic ideas probably come to you at the strangest of times. You might be stuck in rush hour traffic, waiting at the dentist’s office, or in the shower, and suddenly you have a great idea. Create a system where you can immediately document all the ideas that you have. Then, when you’re feeling stumped or working on your editorial calendar, you can refer to your list.
- Plan ahead. Plan your content at least a month in advance. Generally, it’s advisable to have a quarterly content plan. This way you know in advance every post, press release, and tweet that you’re publishing.
- Leverage your resources. You don’t have to write everything. Leverage quality Private Label Rights content for some of your posts. Employ guest bloggers and refresh old posts and content to make it valuable to your audience now.
Where to Find Fresh Topic Ideas
Industry Influencers
Identify those people in your industry who have a popular blog and/or an abundant and active social media presence. Subscribe to their content and pay attention. When you read their content, think about how you can offer a different perspective, more value, or how you can expand on the conversation. For example, an industry influencer offers a top 10 tips blog post, you might write an entire post on one of those tips.
Current Trends and the Latest Research in Your Niche
Current trends and the latest research offer not only good blog and social media fodder, they can also be the foundation for a press release story. For example, maybe an industry report just came out, and you can write a press release about what your company is doing with that information and how you’re providing value to your customers.
Magazines and Industry Publications
Just as you would with industry influencers, find and follow content from magazines that are pertinent to your industry. Leverage the content in those articles to fuel story ideas for your own content and press release marketing.
Ideas are all around you. The key is to create systems so that inspiration is sent to you on a regular basis and that you utilize it in the best way possible. Keep a running list of your content ideas and set aside time each week to brainstorm the possibilities.
Call us today to speak to one of our PR specialists: 1-800-713-7278
