How PR Can Help Boost Your Sales
Press releases are a good way to build your business, right? Most businesses leverage them to increase awareness for their brand and to get media attention. But press releases are actually an effective tool to increase your company’s bottom line.
1. Increase Traffic
When you write and distribute a press release your opportunity to increase traffic reaches across multiple channels. Your press release is published online and can be reprinted by various media outlets. This increases your reach, clicks through to your website, and ultimately your traffic. Your traffic is also increased by sharing your press release on social media, where it can be liked, shared, and commented on.
Finally, when the media picks up your release you then also reach a larger audience and gain some credibly which in turn can boost traffic. Be sure to include a website link in your press release and if you want to drive traffic to a specific web page, for example a sales page. This can then help increase traffic and boost sales as new visitors convert to customers.
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2. Increase Credibility
People buy from companies, and people, that they trust. And we tend to trust credible experts; people or companies that have some authority in their industry. The press release is an ideal opportunity to boost your credibility. The press release is a document that announces news. When you back up your news and use key tactics in your release, you boost your credibility.
What are those key tactics?
They include, but aren’t limited to; data, facts, and information (keep in mind that you should always source your information), quotes from notable influencers and experts, as well as results. For example, if you’re announcing a webinar then you might cite success stories from your prior webinars. Again, make sure to include a website link and a call to action. Drive readers to your website and sales page to turn press release readers into buyers.
3. Announce Promotions, Launches, and Offers
Use press releases to announce specific profit generating campaigns. For example, if you are launching a new product then use a press release to share the news. Are you starting a holiday sale? Announce it with a press release. Hosting a live event, and using the event to build your email list and/or sell a product? Announce the event with a press release.
Press releases are a fantastic way to boost sales. Many worry about the return on investment. The truth is that press releases don’t have to be expensive. You can write your own and leverage a distribution service to get your release in front of the most people possible. If you’re looking for a tactic to increase sales, look no further than the press release.
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