How to Follow Up After a Media Interview
Getting a media interview is a tremendous step. Congratulations! It’s a great opportunity to showcase your business and get the media coverage you’ve been working so hard for. Once the interview is over, the next step is to take a deep breath and pat yourself on the back. Then, you have to get right back to work. After the interview is the perfect time to leverage this new connection. This will help you grow your relationship with this media representative, and to truly get the kind of coverage you and your company deserve.
#1 Review Your Media Page
If you haven’t already, take a good look at your media kit or media page. Make sure it represents your company and brand exactly the way that you intend. A good media page will include archived press releases, company information, print ready images, employee bios, and any awards and recognitions you’ve received.
#2 A Sincere and Personalized Thank You
Thank the media representative for the interview. In your thank you, make sure to address any key points that you want to reiterate. This will help make sure your intended message is clear, and it will help you get the type of coverage you’re looking for. Because your thank you needs to be brief, consider adding bullet points to your message. Each bullet point will be a message or point that you want to stress and make sure is included in the journalist’s piece.
#3 Requested Information
If you promised to send photos, bios, or any additional information to the media representative, make sure that you send it in your follow up thank you message. Even if the information is a duplicate of what is already on your website media page, do the legwork. Don’t make the journalist have to hunt for the information. Be helpful.
#4 A Thank You After the Piece is Published or Aired
Once the piece has been published or aired on television or the radio, send another thank you to the representative. Thank them for the coverage, tell them what you liked about the piece, and strengthen your relationship.
#5 Promote the Coverage
Do your own work to market and promote the coverage. Announce the coverage on social media in advance of the publication and drive traffic to the coverage after it has been released. Promote the journalist who did the piece as well. Talk them up. Publicly thank them on social media and share how wonderful it was to work with them. Be sincere.
Your work is far from done after the interview. This is the perfect time to leverage this opportunity to get more from the media coverage and to strengthen your relationship with the media. Congratulations on this accomplishment; now go forward and continue your success.
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