5 Online Tools to Help You Find Trending Topics

Finding trending topics is much easier when you have a few good tools in your back pocket. There are many trend and keyword tools. We’ve gathered the top five to help you simplify and strengthen your press release and content marketing.


Google Trends – This is one of the easiest tools that you can use to find the latest trends. If you have a Google account, simply visit https://www.google.com/trends/ and log in. You can then view the general top trending topics for the day, or you can search by category or keyword using the “explore topics” search bar. Once you’ve identified a few relevant and useful categories and/or keyword phrases, consider setting up a subscription. Then Goggle Trends can send you regular updates of the trending topics in that niche. Google Trends is free and provides you with real-time information.

Twitter Trends – Twitter is an active social media site with search and trending functionality. Visit https://twitter.com/search-home?lang=en and see what everyone is talking about. The home page, Twitter.com, shows the top topics and trends in real time. You can also search by categories and phrases. Or log into your Twitter account and look on the left-hand side of the page. You’ll see trending topics right now. While this isn’t necessarily great for content planning, it can help you brainstorm press release angles if you’re looking to capitalize on trending topics to increase the impact of your release.

Buzzfeed – This is a website that most millennials are quite familiar with. it is a curator of the top trending topics for the day. They also display Buzzfeed trends for everyone to see on the right-hand side of the homepage. It focuses primarily on pop culture and news, so it may not be right for every industry. https://www.buzzfeed.com/

Buzzsumo – This is a fantastic content research tool that can help you discover what type of content your audience will respond to, as well as help you gauge the response. It also offers a trend tool. Enter your topic or keywords and review the results. You can filter them down to just look at blog posts or news stories. You can also filter by time/duration and country. http://buzzsumo.com/

Keyhole – This site searches hashtags across multiple social media platforms, including Facebook, Twitter, and Instagram. Like Google Trends, you can set up alerts and have them emailed to you. You can also use it to track and measure brand mentions. http://keyhole.co/

Finally, don’t forget to take a peek at AllTop and Reddit. both are great sites for hot topics. Tracking the trends is a proven strategy for producing relevant content that engages your audience.

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Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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