An online newsroom can be an invaluable tool for organizing all of your public relations (PR) activities, such as your press releases and media pitches. Regular PR helps keep you in the eye of the...
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Many new marketers know they need to start using press releases in order to spread the word about their business, but they have a lot of questions that hold them back from making the most of the...
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There are a number of ways to increase the effectiveness of your press release after it has been distributed using a press release distribution service. It is all a question of establishing a...
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Many marketers wonder what the difference is between a press release and great content. The short answer is none, apart from the format. Both should market your business, just in different ways, and...
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Many marketers new to press releases ask what the difference is between a press release and a great news story. The answer is very little. Your press release should be newsworthy, and interesting...
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There are a number of stylistic choices marketers need to make when it comes to writing press releases. One of the most important is which verb tense you should use. The main choices are...
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There are a number of SEO benefits in relation to publishing a press release. SEO, or Search Engine Optimization, involves trying to make your content the best it can be, so it will attract the...
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There are a number of ways to put out a press release in a cost-effective manner. It all depends on how much time and money you have, how many media pickups you are aiming for, and how high-quality...
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There are a number of different press release formats, but since most press release distribution services give you various fields to fill in to make sure your release is complete, it’s a good idea...
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The short answer as to what a good press release looks like is one that gets you lots of media pickups. It will usually have a number of components that will help you stand out to journalists who see...
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