You have a marketing budget, which means you have resources allocated to marketing. Within that budget, you have to decide …

One of the challenges with content marketing of any type, including press release marketing, is that you want to get …

When you’re focused on your brand’s press and public relations, it can be difficult to focus on the needs of …

Finding the right influencer for your new campaign is the first step to success. She or he can be the …

When companies talk about influencer marketing, they are referring to influencers with sizeable followings –aka celebrity influencers. Celebrity influencers are …

Great Customer Service (CS) is an integral part to any successful business. In the PR space, having a team of …

Influencer marketing is in, and online ads are on the way out! No, seriously. More businesses are investing money into …

Event marketing is on the rise. Brands are leveraging the power of bringing people together for a common cause. And …

Influencer marketing is being touted as the golden tool in any brand’s marketing toolbox. It is foolproof and powerful, right? …

When marketing your company on social media there are a few fundamentals for success. You’re probably familiar with most of …

Influencer marketing is huge. In fact, according to Influencer Marketing Hub, in 2019, Influencer Marketing is predicted to grow to …

Every industry, niche, and specialty business has influencers. Social media influencers are people who are active on social media sites …