When pitching to the media most businesses focus their attention on print and television media. And that makes sense. Print and television can have a wide reach and national coverage. However, if...
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The lede (or lead) is the first paragraph of any news story or press release. It is the third most important part of your press release after your headline and subhead/summary. The lede basically...
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Modern press releases can give you more visibility in a couple of ways. The first is the most obvious. You are issuing a press release to inform the media of news related to your business in the...
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Most of the press releases you will see say, “For immediate release.” This means the business has got, for example, all of their important web pages and other promotional materials organized for...
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Public relations departments will issue a range of content designed to promote a business. Two important types of promotions that marketers need to know the difference between are press releases and...
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Whenever you are launching a new product, you will produce a range of marketing materials in order to announce it is available for sale. There are several essentials you should include in a product...
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If you have a really important story that you would like to pitch to the media, there are certainly important aspects of writing a pitch that can help you get media pickups more easily. Busy media...
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You never want it to happen, but it can. You can get bad press or publicity. Something can go wrong with your business or in your industry and you must be able to respond. The stronger your response...
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When launching a new book, authors can use a press release as an integral part of that launch. A press release for a book will be slightly different from other forms of press releases, because it...
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Search engine optimization, or SEO, is one of the best ways to get free traffic for your business. The whole goal of SEO is to use certain practices in order to make your website as visible as...
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