Press Release Writing Tips - Friday, September 8th, 2017 by

How to Write Press Release Headlines that Work

You put a lot of time, energy, and effort into writing your press release. Unfortunately, if the headline isn’t effective, all that time and energy can go to waste. The headline has the job of...

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Media Outreach - Thursday, September 7th, 2017 by

The Dangers of Being Inconsistent with Your Influencer Marketing Efforts

Influencer marketing is a long game. Meaning, it’s generally not a tactic that provides overnight results. It takes time to initiate and build relationships. It takes time to earn trust and...

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Online Visibility - Wednesday, September 6th, 2017 by

The Importance of Identifying Key Influencers

How hard do you want to work to grow your business? How many hours do you have in your day to dedicate to marketing, increasing awareness and traffic, and strengthening your brand? The truth is that...

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Online Visibility - Tuesday, September 5th, 2017 by

The Importance of Basic Press Release Distribution

What many business owners don’t realize is that the press release isn’t dead. Far from it. Yes, the reasons for publishing press releases have changed. There was a short period of time where the...

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Social Media - Monday, September 4th, 2017 by

Ten Ways to Get People to Read and Share Your Social Media Press Release

A social media press release is a press release that is optimized for social media. It may have features like videos and embedded visuals. It may also have social media functionality like the ability...

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Online Visibility - Friday, September 1st, 2017 by

Press Release Goal Setting 101

The goal of a press release is to get media attention, right? Well, yes and no. The truth is that you’ll have better results if you put a bit more thought and time into your press release goals....

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Media Outreach - Thursday, August 31st, 2017 by

Media Outreach Research Basics

Media outreach is the process of building relationships with key media representatives in your niche. If you have a press and public relations marketing strategy in place, media outreach should be...

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Online Visibility - Wednesday, August 30th, 2017 by

Is Your Marketing Content Too Vanilla to Interest the Media?

Marketing content has many jobs. It needs to build your SEO so that people can quickly find you online. It needs to connect to your audience and readers so they begin to know, trust, and value you....

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Media Outreach / Online Visibility - Tuesday, August 29th, 2017 by

Influencer Marketing Know-How

Influencer marketing is the process of leveraging key industry influencers to grow your business. When someone who has influence with your target audience recommends your products or services, it can...

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Media Outreach - Monday, August 28th, 2017 by

How to Repurpose Your Content for the Media

Content. You publish it all day long. You publish content on your website. You send emails and newsletters to your subscribers. You write reports, transcribe videos and interviews, and you probably...

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