There are a number of SEO benefits in relation to publishing a press release. SEO, or Search Engine Optimization, involves trying to make your content the best it can be, so it will attract the...
Continue Reading
There are a number of ways to put out a press release in a cost-effective manner. It all depends on how much time and money you have, how many media pickups you are aiming for, and how high-quality...
Continue Reading
There are a number of different press release formats, but since most press release distribution services give you various fields to fill in to make sure your release is complete, it’s a good idea...
Continue Reading
The short answer as to what a good press release looks like is one that gets you lots of media pickups. It will usually have a number of components that will help you stand out to journalists who see...
Continue Reading
Many new marketers get nervous at the idea of writing a press release and often ask what they are allowed to announce or promote in a release. The short answer is just about anything, as long as it...
Continue Reading
Many marketers new to press release wonder if it is acceptable to send a press release directly to a reporter. The answer is yes because busy journalists are always looking for new story ideas so...
Continue Reading
There are a number of things you should say in a press release and a number of things you shouldn’t say. Knowing the difference can mean more media pickups and press coverage with each press...
Continue Reading
Many marketers get nervous at the idea of writing a press release. They think their writing skills are not good enough, or that there is some magic involved in writing a successful press...
Continue Reading
Many new marketers know they need to start using press releases in order to spread the word about their business, but they have a lot of questions that hold them back from making the most of the...
Continue Reading
Many marketers new to press releases ask whether a press release should be written for journalists, or for readers of newspapers, magazines, blogs, and so on. The answer, ideally, is...
Continue Reading