Media Outreach - Monday, November 27th, 2017 by

Have A Podcast? How to Use a Press Release to Grow Your Audience

Podcasts have become immensely popular both as a business model and as a way to grow a business. As consumers become more media savvy and lean toward a type of content they prefer (whether that’s...

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Media Outreach / Social Media - Friday, November 17th, 2017 by

4 Common Earned Media Marketing Mistakes and How to Avoid Them

Earned media is the new, and more powerful version, of word-of-mouth marketing. It happens when a third party mentions your business online. Now that mention can be anything from a tweet with your...

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Online Visibility - Thursday, November 16th, 2017 by

What Is Paid Media Marketing?

In the world of marketing tactics, categories, and strategies there is an increasing number of opportunities. Sometimes, however, good old-fashioned marketing tactics are renamed, as is the case with...

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Press Release Writing Tips - Wednesday, November 15th, 2017 by

The 3 Biggest Press Release Writing Mistakes You’re Probably Making

Press releases can be an integral part of your overall content marketing and brand building strategy. They can build awareness, grow your audience, boost your credibility, and so much more. However,...

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Press Release Writing Tips - Tuesday, November 14th, 2017 by

5 Reasons Why Earned Media Builds Trust

Earned media is one of the newer content marketing must-haves. With the acceleration of social media and the increasing savviness of the consumer, earned media is one way that marketers can...

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Press Release Writing Tips - Monday, November 13th, 2017 by

How to Produce Value Driven Content for Better Earned Media Results

Earned media is word of mouth media. It happens when someone comments on their social media site or blog about your business. For example, “just tried the cocoa hazelnut coffee at Buzz Coffee and...

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Media Outreach - Friday, November 10th, 2017 by

How to Get the Most from Your Earned Media

Earned media is one of the fastest growing marketing objectives being embraced by companies around the globe. Earned media differs from owned or paid media in that it’s essentially word of mouth...

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Media Outreach - Thursday, November 9th, 2017 by

What Is Bought, Owned, And Earned Media?

When it comes to media and media exposure, there is no one-size-fits-all approach. Many businesses find success with a variety of tactics and channels. Before you can create your own media strategy,...

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Press Release Writing Tips - Wednesday, November 8th, 2017 by

Top 4 Tips for Managing Your Own PR

There are many significant reasons why companies hire their own PR expert, or outsource to a firm. PR, press and public relations, can feel like an overwhelming job. However, it doesn’t have to...

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Press Release Writing Tips - Tuesday, November 7th, 2017 by

6 Things That Make a Story Newsworthy

Any press release, story idea, or media pitch has to be compelling to both the journalist or media rep you’re trying to sell, and the audience you’re striving to connect with. That means it has...

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