Press Release Writing Tips - Wednesday, January 31st, 2018 by

Is the Message of Your Press Release Getting Through?

Learning how to write effective press releases is an essential skill for any marketer who wishes to get media coverage for their business. However, it can take some practice in order to write press...

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Press Release Writing Tips - Tuesday, January 30th, 2018 by

Is It Newsworthy? 7 Questions to Ask Before Deciding to Write a Press Release

The first step in writing an effective news release is to make sure it announces something which is truly newsworthy and is not just an ad or a sales letter in disguise. There are a number of...

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Press Release Writing Tips - Monday, January 29th, 2018 by

How to Write Like a Journalist

A lot of marketers struggle to write effective press releases that will get lots of media pickups. One of the ways they could try to improve their releases is to try to write more like a journalist...

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Online Visibility - Friday, January 26th, 2018 by

How to Use a Press Release to Promote a New Product

Success in promoting a new product is not a matter of luck. It is a matter of really tight organization. The way the product is introduced to the world, known as the launch, can make or break even...

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Media Outreach - Thursday, January 25th, 2018 by

How to Know What Your Industry Journalists Want From You

The secret to getting media pickups from industry journalists is to offer them exactly what they want, which in turn gets you what you want, free publicity and traffic. When it comes to writing a...

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Press Release Writing Tips - Wednesday, January 24th, 2018 by

How to Improve Credibility and Authority with a Press Release

Press releases can help improve the credibility and authority of your business within your niche or industry, and in the public’s eye, provided that you write them with a view to expanding the...

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Media Outreach / Online Visibility - Tuesday, January 23rd, 2018 by

Has the Media Lost Trust and How Does That Impact Your Marketing Strategy?

With so many assertions against “fake news” and “fake media,” studies show that people’s belief in what they read in the news is down 32%. So, what does that mean for your marketing...

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Press Release Writing Tips - Monday, January 22nd, 2018 by

Why Is It So Difficult to Write a Good Press Release?

Press releases are actually relatively easy to write, but they can challenge even the best writers who donít understand the basic principles behind them. Here are a few of the important points to...

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Press Release Writing Tips - Friday, January 19th, 2018 by

Where To Find Great Data For Your Press Release

Press releases are used to inform the media about important news related to your company. They can also situate your company in relation to your niche or industry as a whole, and top...

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Press Release Writing Tips - Thursday, January 18th, 2018 by

Understanding The 5Ws And What Journalists Really Want To Know

The 5Ws is a formula used by journalists in order to make sure they do not leave out any important details in relation to a news story. Knowing this can help anyone who wants to write an effective...

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