Picture of Grand Teton National Park. Image is used for a Newswire blog about the Top Media Outlets in Wyoming.

Top Media Outlets in Wyoming 

For small and midsize businesses in Wyoming, securing earned media mentions in popular local outlets is an excellent way to build brand awareness, increase exposure, solidify a positive reputation, and much more.   

But, to earn these media mentions requires a brand to focus on who they’re targeting, and this process starts with research.  

The research you do is the catalyst to your success.  

Lucky for you, we’ve compiled the top newspapers, TV stations, and radio stations in the Equality State.   

Top Media Outlets in Wyoming 

Top Newspapers in Wyoming  

Wyoming Tribune Eagle (Cheyenne) 

Jackson Hole Daily (Jackson Hole) 

Casper Star-Tribune (Casper) 

Riverton Ranger (Riverton) 

Gilette News Record (Gilette) 

Laramie Boomerang (Laramie) 

Top TV Stations in Wyoming 

KGWN-TV (Cheyenne) 

KCWY-DT (Casper) 

Top Radio Stations in Wyoming 

Wyoming Public Radio 

KCGY (Laramie) 

KMTN (Jackson) 

KHOL (Jackson) 

KJAX (Jackson) 

KRRR (Cheyenne) 

KAML-FM (Gillette) 

Now that you have a list of the top media outlets in Wyoming, what’s your next move?  

The next step in the earned media process is putting this information to work.   

To do so, you’ll need to dig a bit deeper to pinpoint the people behind the publication.   

Who writes about your industry? What’s their contact information?  

These seem like basic questions but uncovering these details can be difficult and this is where a media database can help.  

What’s a Media Database?   

A media database is a directory that consists of the contact information of individual members of the press.    

These contacts can include journalists, producers, editors, reporters, social media influencers, bloggers, and many other titles.    

Typically, these databases will include relevant email addresses, phone numbers, social media handles, and any other contact information that can be used to engage individual members of the media.    

Our Data, Your Opportunities   

Our Media Database empowers our clients to target and pitch the right journalists to make a bigger impact with their next press release and PR campaign.   

A subscription to our Media Database provides access to a comprehensive repository of thousands of media contacts that are updated in real-time through a blend of technology and human-centered review.   

In our Media Database, users can refine their searches with filters that include:     

  • Beats will cover the industry you are trying to target.   
  • Media Types include journals, newspapers, TV, magazines, blogs, radio, and more.    
  • Role covers the person’s duty at the outlet. This could be a journalist, reporter, editor, and more.   
  • Coverage will allow you to select what type of media you’d like to look for including local, national, international, or regional.   
  • Location allows you to select the geographical areas you’d like to focus on.   

Personalization is the first step in empowering the Media Advantage which is greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.   

Newswire’s Press Release Optimizer (PRO)    

PRO is a full-service media and marketing communications program that turns owned media into earned media opportunities to accelerate business growth.    

You can choose from three flexible product offerings that align with your unique goals and budget.  

The three tiers of the PRO program include: 

  • Content PRO provides support in planning and crafting messaging. 
  • Media PRO is like having a veteran media strategist on your team who helps you get more visibility through media outreach.  
  • Total PRO provides both content and media support. 

If you have any questions about our Media Database or need additional support, contact us today!   

Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. Her firm belief in being a practitioner and not a preacher of marketing concepts has put her in a position to help companies build brand awareness and connect with their target audiences online.

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