A recent concern related to press releases is whether or not they are actually copyrighted. This is an interesting question because up until recently, press releases were issued with the express...
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Many large and small companies are always looking for ways to save money and get the best return on investment for their efforts. Public relations, including issuing press releases, can be...
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There are a number of ways to calculate the ROI (Return on Investment) of your press release. It all starts with what goal you have in mind when you decide to issue a press release, and whether or...
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A book launch is a golden opportunity for an author to help their book sell well right out of the starting gate. It can even boost them to bestseller status if they write an effective press release...
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Inverted pyramids make better press releases in the eyes of the people who count most, the journalists and media representatives you are trying to connect with in order to promote your business more...
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If you are planning to host a live event in your business, a press release can be an effective way to get the word out and increase attendance so the event will be successful. The big question is,...
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Many marketers get confused about when they should issue a media release. The short answer is whenever something new and exciting happens at your company. But let’s take a deeper look to help you...
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The press release inverted pyramid style is the best format for your press release because it gives it an air of professionalism that will help it stand out from the thousands of press releases...
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A media alert is different from a press release in a number of ways. Knowing the differences, and when to use which form of public relations, can help you get the kind of press coverage you need to...
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A media release is one of the most effective ways of issuing information to media outlets about newsworthy occurrences in relation to your business. The purpose of a media release is to inform...
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