As a kid (or even as an adult – no judgment zone) when someone told you something you already knew, …

A press release is a compelling and concise news story that’s typically written by a public relations professional and distributed …

What is AP Style? For anyone unfamiliar, AP Style stands for Associated Press Style and refers to the standardization of …

Have you ever seen a social media post, advertisement, or marketing campaign that caught your attention and made you stop …

Every industry has its own glossary of terms, and while some are straightforward, others can make you scratch your head …

What Does a Successful PR Look Like? Growing up, I can remember grownups all around me asking: “Don’t you want …

Does your company have a holiday marketing strategy? Whether your answer is yes or no, in order to capture the …

This article was updated in November 2021. Understanding how to write a press release summary is a valuable piece of …

Imagine you’re on stage in front of a crowd of industry peers and prospects to share your latest product launch. …

Local earned media mentions can help companies of all sizes and industries build brand awareness with the consumers in their …

Customers are the axis on which every business revolves around. Without them, companies of all sizes and industries wouldn’t succeed. …

Brand awareness generated by earned media mentions is a key component of securing and maintaining market share.  Earned media mentions …