There’s the general misconception that influencer marketing strategies only work for midsize to large companies. This isn’t true. In fact, influencer marketing can have a significant impact on...
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When you have the opportunity to connect with a media representative, the last thing you want is a mixed message. It can result in coverage that doesn’t generate the results you want. It can also...
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You put a lot of time, energy, and effort into writing your press release. Unfortunately, if the headline isn’t effective, all that time and energy can go to waste. The headline has the job of...
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Influencer marketing is a long game. Meaning, it’s generally not a tactic that provides overnight results. It takes time to initiate and build relationships. It takes time to earn trust and...
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How hard do you want to work to grow your business? How many hours do you have in your day to dedicate to marketing, increasing awareness and traffic, and strengthening your brand? The truth is that...
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What many business owners don’t realize is that the press release isn’t dead. Far from it. Yes, the reasons for publishing press releases have changed. There was a short period of time where the...
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A social media press release is a press release that is optimized for social media. It may have features like videos and embedded visuals. It may also have social media functionality like the ability...
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The goal of a press release is to get media attention, right? Well, yes and no. The truth is that you’ll have better results if you put a bit more thought and time into your press release goals....
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Media outreach is the process of building relationships with key media representatives in your niche. If you have a press and public relations marketing strategy in place, media outreach should be...
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Marketing content has many jobs. It needs to build your SEO so that people can quickly find you online. It needs to connect to your audience and readers so they begin to know, trust, and value you....
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