Improve Your Media Relations with an Online Media Room
Now more than ever, media outreach is a pivotal piece of the puzzle for brands of all sizes and industries to create and maintain a positive public image and share their news on a larger scale.
As technology advances and the need to capture consumer attention intensifies, companies are seeing ways to create traction and control the narrative around their brand.
One way of doing this is through an online media room.
What’s an online media room?
An online media room is a central place where companies share their latest news with the media. It’s also known as a digital press room or online newsroom.
It allows brands to curate their press releases, media mentions, images, social media posts, contact info, and more.
Why is an online media room important?
Think of it as a one-stop shop for journalists seeking more information about your company. It helps streamline communication by packaging your most important information in one place.
By making it easier for journalists to find information, you can improve relationships and increase the chances of getting media coverage.
Five brand-building benefits of an online media room
Here are five benefits:
Accessibility
An online media room houses content that is available 24/7/365 and accessible by anyone from anywhere. This accessibility ensures journalists around the globe can easily find and access the information they need, when they need it.
Organization
Creating a centralized location for your most important resources improves organization and outreach.
Did you know our online media rooms seamlessly integrate with our press release distribution services so when you publish a press release, it’s automatically uploaded?
Aesthetics
High-quality imagery, video and other interactive assets make an online media room more engaging and visually appealing.
You can customize your media room to align with your branding and blend with the rest of your website.
SEO
Improve your company’s visibility by including relevant keywords, meta tags and descriptive content. A well-optimized media room is like a magnet that pulls journalists’ attention to your brand.
Proactivity
We live in a fast-paced digital world and people want information in an instant. A media room helps you stay proactive by providing easy access to your most accurate and up-to-date information, which demonstrates transparency and boosts credibility.
Research
When you upload content into your media room, it stays there until you remove it. This provides historical information journalists can use to learn more about your brand and expand on certain stories.
Online Media Room Best Practices
To create an online media room that amplifies the five benefits we shared, consider these best practices:
- Organization promotes easy navigation. Include clear categories and labels for your content.
- Keep an eye on your content to make sure your latest news is on display.
- Always include contact information including names, email addresses, and phone numbers of people within your organization who will field media inquiries.
- Keep track of usage metrics to figure out what content’s catching journalist’s attention and what’s not.
By giving journalists easy access to this information, brands can create and nurture relationships that amplify their news.
Newswire’s Online Media Room
At Newswire, we offer online media rooms as part of our Media Suite.
If you want to learn more and schedule a demo, contact us today.
