Hashtags are everywhere. They have become so common that it seems like they are automatically placed on every type of content. …

What triggers you to post on social media? A new blog post? Event? Or perhaps a milestone your company has …

A good corporate newsroom is essential for any business with a website. It’s the tool that the media will use …

Influencer marketing is growing in popularity. It makes sense from a business perspective. Why wouldn’t you utilize someone who has …

If you reach more, you will sell more –that is the ideal mindset behind Influencer Marketing. It begins with convincing …

You have a marketing budget, which means you have resources allocated to marketing. Within that budget, you have to decide …

One of the challenges with content marketing of any type, including press release marketing, is that you want to get …

When you’re focused on your brand’s press and public relations, it can be difficult to focus on the needs of …

Finding the right influencer for your new campaign is the first step to success. She or he can be the …

When companies talk about influencer marketing, they are referring to influencers with sizeable followings –aka celebrity influencers. Celebrity influencers are …

Great Customer Service (CS) is an integral part to any successful business. In the PR space, having a team of …

Influencer marketing is in, and online ads are on the way out! No, seriously. More businesses are investing money into …