Branding: The Right Message
As this decade comes to end, one thing in PR and marketing has surely changed: how a company’s branding portrays …
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Negative Press is Inevitable, But It’s Not a Bad Thing…
People make mistakes. Nobody is perfect, no business is perfect. Things happen and lessons are learned. There might be some …
Is Organic Social Media Marketing Still Effective?
What is organic social media marketing? Organic social media marketing is promoting your brand, post, social account, and overall business …
What is Product Discovery?
Product discovery is the process of analyzing segments of your target audience in an effort to develop products or services …
Why Pop-Ups Have Become the Best PR Tactic of the Decade
Pop-up shops and exhibits have become one of the greatest PR and marketing strategies of the decade. Through pop-ups, businesses …
What is Ephemeral Content?
Ephe-what? Ephemeral content is any piece of content that exists on a given platform or site for a limited duration …
Major Marketing Mistakes Social Media Caught Onto:
Have you ever heard someone say, “Think before you speak”? When creating a marketing campaign for a new product launch, …
What is the Best Way to Research and Select Journalists for Outreach?
If you are managing your own outreach campaign, there are a few things you should know before you start selecting …
ONLY 1.5% of Pitches are Working. Here’s Why:
Pitching to media has become increasingly difficult over the years. With new technologies and the decreased number of newsroom staff …
What is the Earned Media Advantage?
If you haven’t noticed, we’ve been “EMA” everything for the past few weeks here at Newswire. The Earned Media Advantage …
How to Newsjack a Story
There’s a trending topic that everyone is talking about, now it’s time for you to jump on the bandwagon and …
What is a Customer Testimonial? + How to Create One:
Every business, regardless of industry, needs to have some way of proving the effectiveness of their products and services on …