Branding: The Right Message
As this decade comes to end, one thing in PR and marketing has surely changed: how a company’s branding portrays the right message.
Sure, there are things that have carried on over the years, but with the decline of traditional news and news cycles and the instantaneous rise of social media creating the right message for the right audience has become even more challenging. Companies are constantly trying to stay relevant and ahead of their competitors, which makes creating new branding messaging hard enough. Integrating new phrases to keep existing and catch new customers increases the difficulty.
Messaging across all platforms: online ads, billboards, the company website, social media needs to be the same, but are they conveyed the same through these mediums? According to Baker, in today’s content-centric world it is important for companies to be more human and meaningful to convey their brand messaging.
Creativity Might Be the Key…
Piecing together a creative message is easy. How? All you have to do is explain why your product or service is better than anything else on the market and why using your company’s product or service cares more about customers than other brands who only see their customers as dollar signs. As said in the Baker article, the most compelling brand messaging is attributed to effective communications that forge a powerful unity and purpose for employees, stakeholders, and customers.
Standing out and being true to company values ties hand-in-hand when creating the right brand message.
The Importance of Getting the Right Brand Messaging Down:
How do you expect to grow your business? In solitary confinement or by reaching out to different prospects?
Answer: Reaching out to different prospects
Being able to send the right message to the right audience helps grow a company’s brand awareness and create a sense of likability in the industry. Building trustworthiness through authenticity is a key element in creating and implementing the right brand message. Trust helps coddle existing customer relationships and develop new ones. According to Brands in Motion, 83% of people believe brands could be capable of providing stability, whether it be in work or everyday tasks. When a company with the right branding gets the message right, which helps back award-winning products, new and existing customers are inclined to keep their business with that company.
Every business module has a section that talks about company growth, and through brand messaging that growth is possible. Having the right message and getting it in front of the right audience will help increase visibility, and essentially boost sales. Having the right brand messaging can affect your business all around. It is important to stay true to company values and convey them in the brand message.