How to Create a Great Media Fact Sheet/Press Kit

If your media relations and press release campaign does the trick and captures the media’s attention, it’s important to be ready for their inquiries. Most often, media representatives will do a bit of digging before they reach out to you. They’ll view your videos, check you out on social media, and they’ll visit your website. At your website one of the key things they’ll look for is a media kit or a press kit. These terms are relatively interchangeable. Generally speaking, a press kit refers to just newspapers, while a media kit refers to all media.

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So what goes into a press kit?

To start pulling together a kit that you can publish on your website so that media reps are able to access it at their convenience, you’ll want to include a number of things, including but not limited to:

  • Company overview: This tells the media what your company does, when it started, who started it and anything relevant and interesting about your organization. You might also include a fact sheet or timeline that lists the important dates related to your growth and achievements.
  • Biographies: This covers your company’s founders, CEO, chairperson, investors or any other key players.
  • FAQs: You can use a frequently asked questions section to help differentiate your company from your competitors.
  • Press and media coverage: Include at least your last three press releases, in reverse chronological order, with the most recent first. You can also include any coverage or press that your company has received.
  • Images: Media reps often need photos for their coverage. Make it easy on them by providing photos of staff, products, logos, and even videos about your company. Make sure that it’s clear the images can be republished with appropriate credit.
  • Contact information: Make sure that media representatives know how to reach you. Include your phone, address, social media contact/pages and any other relevant contact information.

There are a few tips to help you pull together an organized and effective press kit.

  • Make it interactive. Use video, audio and other readily sharable and accessible content.
  • Make it user-friendly with simple navigation and clear titles and tabs.
  • Make images easy to access and download in multiple formats.
  • Update as needed to keep it fresh and relevant.

What Do You Do With Your Media Kit?

Once you have it all together there are a few different ways you can leverage this marketing package. You can and should upload it on your website or blog. Make sure that it’s easy to find. You can also send it to your media contacts, and send it (or a link to it) when you pitch to media representatives.

A good media kit can take a little time and energy to pull together. However, it’s infinitely useful and can help convince a media representative to do a story on your company and share your news with their audience.

Call us today to speak to one of our PR specialists today: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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