Influencer Marketing – Don’t Get Overwhelmed

Influencer marketing can be a lengthy and time-consuming process. It’s easy to get overwhelmed by it all. When that happens, people tend to cut back on their efforts, or worse, stop putting forth their best. The result? At best, you have poor results for your influence marketing. No one pays attention to you and no one talks about your business. Worse, they may talk about your business, but not necessarily in a way that you’d like. The cure to this potential problem is to get a head start on it. Be proactive so you’re not overwhelmed. Here’s how:


Strategic Targets

It’s a mistake to try to appeal to more than a couple industry influencers. Identify one or two, or three at most, and focus your efforts on them. When you try to build relationships with too many people, you start repeating yourself. And it consumes too much of your time.


While social media channels are effective because they require personal interaction, there are technologies that you can use to support you.

For example, you can set up alerts so that you know when your influencer target has posted a message. This supports you to engage with them in a timely manner. You can also use scheduling tools to schedule daily posts. This supports you to create a consistent, and value-driven, presence online. Which of course helps you build relationships and establish credibility online.


Create a timeline. Know what you want to accomplish and when you want to accomplish it by. Then work backwards from that deadline and add milestones to help you achieve success. Schedule your daily time on social media and stick to your schedule. This will help you focus your time and not let social media engagement take over your life. Create an influencer marketing plan and schedule, and stick to them.


Use data and reporting functions and services to help you know what is working and what isn’t. At the very low end of the analytics spectrum, you can simply track how many people comment, share, and like your posts. You can track higher level analytics like traffic, opt-ins, and media responses as well.


Remember that you don’t have to do everything, or anything, yourself. Outsource many of the time-consuming and non-profit-generating tasks to assistants and social media managers. For example, you can outsource your social media content, your social media interactions, and even your data collection and analytics.

Overwhelm is a sign that you’re not doing things in the most efficient and effective way. Take a step back and look at where you can streamline. Get help from technology and from contractors or staff. Influencer marketing is a highly effective tool to grow your business. It has a good return on investment. Take steps to streamline so you can get the most from your strategy.

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Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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