Press Release Optimization

A successful press release begins with great writing. Your release has to be newsworthy and provide value to your readers. …

When you write and issue a press release you want it to have the biggest impact possible. There are goals …

Virtual assistants are a tremendous asset. They can tackle the time-consuming and non-income-generating tasks that must be accomplished, just not …

Give your list the inside scoop. Tell them the news before you tell anyone else. Your list is a beloved …

While press release marketing may not be part of your Search Engine Optimization (SEO) strategy, it still makes great sense …

There are many reasons to issue a press release. For example, you might be launching a new product or hosting …

Analytics, those data points that reflect your marketing efforts, are an important component of building and growing a successful business. …

Are you familiar with the KISS strategy? It stands for Keep It Simple, Stupid. However, a kinder and gentler approach …

One way to build a relationship with the media and to get your story covered by the press is to …

Successful pitches to the media don’t just happen. They take an abundance of planning, research and discipline. A great email …

You spent good time studying a handful of media representatives. You know what they like and you’ve created a press …

The timing of your press release can make a difference in your results. Not only is it important to make …