Media Outreach

Studies have shown that more than 300 press releases are published every day in the U.S. alone. You might think …

There are a number of common media page mistakes business owners and marketers make which could be costing them big-time …

Press releases can be one of the most effective tools in your marketing kit for finding leads if you use …

Psychologists and consumer researchers have identified several buying triggers. These are emotions that motivate someone to take action and to …

When you grab the interest of a media representative and they’re interested in your story, it’s important to be ready …

Trends can play an important role in your business strategy and marketing. As new technologies emerge and online engagement evolves, …

Most of the time, you’re distributing your press release across multiple channels. You may share it on social media sites. …

Quotes play a very important role in your press release. They offer insight into the news that you’re sharing. They …

There are a variety of goals for a press release. You may want to drive traffic to your site. Your …

Every company needs a media kit. A media kit is a page on your website or a downloadable package of …

Startups have a number of challenges ahead of them. You have to find investors, you have to create and sell …

Social media is a valuable press and publicity tool. Your audience is on social media, journalists and reporters are actively …