How To Leverage Twitter For Your Press And PR

Social media is a valuable press and publicity tool. Your audience is on social media, journalists and reporters are actively engaging on social, and let’s face it, social sites are where a lot of people get their news. When it comes to social channels and PR, there are a few big players and that’s where you should focus your efforts. One of the first channels to target is Twitter.


  1. Share tweets from your release. Take 4 or 5 core ideas from your press release and condense each into a single tweet. Core ideas can be facts and data that you share in your release. they can also be key quotes that give your press release personality and a voice. Or you can tweet about the basic news presented in your release.
  2. Share a link to your press release. Use your headline and the hashtag #pressrelease.
  3. Embrace media outreach. Find and follow the media representatives who are on your media outreach list. Build relationships with them. Offer useful information, retweet their tweets, and engage.
  4. Use Twitter lists. Alist is a curated group of Twitter  You can curate content from customers, subscribers, and/or media representatives. You can also share content with your lists for targeted press and PR. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the accounts on that list. (Source:
  5. Make it shareable. Make your press release shareable on Twitter and other social media sites. Use social share buttons and consider adding tweetable content.
  6. Leverage video. You can tweet videos and images. Include images and video in your press release. Tweet them and make them shareable.
  7. Publish case studies. Create case studies for your business. Then issue a press release when you publish those studies. Leverage Twitter as a means of sharing not only key messages from your case study but also to drive traffic to the download page.

Finally, create a consistent Twitter strategy so that you’re present and active on the social channel on a regular basis. Get out in front of your audience and engage. Then, when you have a press release or story to share, you’ll have an audience interested in your news.

Twitter is a common hang out with journalists, reporters, and other media representatives. They use it to help them stay on top of trending topics. They use it to learn more about companies and topics they cover. And your audience is on Twitter engaging and learning. If you’re not using Twitter to maximize your press and PR, you’re missing out on a valuable opportunity.

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Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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