Media Outreach

The press release has been a marketing and business tool for decades. However, it has evolved over the years. As …

A successful press release must walk a fine line between hard news and storytelling. Sometimes that balance can be difficult …

Media outreach is an important part of your press and public relations strategy. It helps you initiate and build relationships …

Before you hit “send” on your press release it’s important to make sure all the I’s have been dotted and …

Congratulations on getting an interview with the media. It’s a big step in a press and public relations campaign, and …

There’s nothing worse than working hard on a press release only to discover, too late, that it’s downright boring. A …

In marketing and business, we’re often encouraged to have fast results. Increase traffic, drive sales, grow your list and so …

You’re pitching to the media and no one is biting. It happens. Sometimes it’s just bad luck and unfortunate timing. …

One of the most common questions people want an answer to is the question of timing. When issuing a press …

There are many components of a successful media pitch. One of the most important parts of your pitch isn’t how …

Media relationships are a part of any successful press and public relations campaign. It’s not often that you’ll have the …

When planning your content, or looking for opportunities to leverage a press release, it can help to know what people …