4 Questions The Media Will Have For You If They’re Interested in Your Story
When you grab the interest of a media representative and they’re interested in your story, it’s important to be ready for their questions. Whether they call you up, send you an email, or arrange a face to face, knowing what to expect can help you gain that coveted media coverage.
Preparation can also ensure that the message you want to communicate is clear. So, what questions will they ask? While we can’t predict everything they’ll ask or how they’ll ask it, there are some good fundamental questions to be ready for.
- What is Your Story?
They will not ask the question like this, but they will want to know what your news is and why it matters – the essence of your story. Have a succinct and clear answer ready for them. Be consistent with your message because they’ll probably ask this same question five different ways.
- Why Will People Care About Your News?
Again, the question probably won’t be asked this directly, but the essence of the question will be asked at least once. Know what your core message is and why your audience will benefit from the news that you’re sharing. How does it change their lives, how does it make things better, and what can your audience do with the information?
- What Makes Your Company Unique or Different?
The answer to this question is likely already part of your business plan and marketing strategy. You know who you are and why customers buy from you. The task is to communicate this difference to the media in such a way that they can then communicate the information to their audience. Consider creating bullet points for yourself here. Identify three things that set you apart.
- The 5 W’s
The 5 W’s are who, what, where, when, why and sometimes how. They’re the basic facts about your news. Have that information ready and make sure your information is both accurate and consistent.
When answering questions, be conversational. Keep the media representative’s audience in mind because that’s who they’re writing for. It’s important that your message and story resonate with their audience. Research their style, voice, and audience before you connect with them.
When you’re preparing your answers to their questions, keep both your audience and goals – as well as the reporter’s audience and goals – in mind. Consider making note cards and using them if you feel more comfortable. Being prepared for the media’s questions will go a long way toward building your relationship with them, and will help you get the media coverage you want.
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