Press Releases are a Powerful Marketing Tool for Small Businesses
For small businesses, there are a lot of moving pieces to keep track of in order to keep the company …
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Press Release Campaigns and Content Amplification
Can you hear me now? Good! No, this isn’t a throwback Verizon Wireless commercial. It’s the power of Press Release …
Sponsored Content: Is it Really Worth It?
Sponsored content refers to any form of promotional content that’s paid for by a sponsor (a brand) but created and …
How Are Small and Midsize Companies Using this Marketing Strategy to Amplify Messaging?
Imagine you’re on stage in front of a crowd of industry peers and prospects to share your latest product launch. …
Here’s How We Helped a Health Tech Company Earn Multiple Media Mentions in its Hometown Market
Local earned media mentions can help companies of all sizes and industries build brand awareness with the consumers in their …
Newswire Helps Land Wall Street Journal Feature for Fitness App Client
Brand awareness generated by earned media mentions is a key component of securing and maintaining market share. Earned media mentions …
Newswire Helps Tech CEOs Drive Business from Media in Entrepreneur, Business Journals
Media placements, when executed correctly can generate leads, drive revenue, and promote business growth, objectives all tech CEOs care about. …
CMOs Use Press Releases to Drive Website Traffic, Leads, and True Value?
You read that right. For the longest time, press releases were a piece of content companies hoped would make the …
How Social Media Influencers Impact Businesses
The famous, influential person on social media networks who endorse brand products and services is an influencer on social media. …
Ways to Drive Traffic to your Website in 2020
Any business owner wants to have more customers. And with the digital age, it should be easy to get more …
Negative Press is Inevitable, But It’s Not a Bad Thing…
People make mistakes. Nobody is perfect, no business is perfect. Things happen and lessons are learned. There might be some …
ONLY 1.5% of Pitches are Working. Here’s Why:
Pitching to media has become increasingly difficult over the years. With new technologies and the decreased number of newsroom staff …