Here’s How We Helped a Health Tech Company Earn Multiple Media Mentions in its Hometown Market
Local earned media mentions can help companies of all sizes and industries build brand awareness with the consumers in their area.
This was the case for our Media Advantage Plan (MAP) client in the health tech industry that earned multiple media mentions from credible, local publications.
The articles highlighted the announcement of the company’s partnership with a professional sports team and how its innovative technology will play a key role in the fight against COVID-19.
“These earned media opportunities have amplified our client’s content and generated a buzz for them in their hometown market,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire.
The World Health Organization defines health technology as the “application of organized knowledge and skills in the form of devices, medicines, vaccines, procedures, and systems developed to solve a health problem and improve quality of lives.”
This year alone, the health tech industry is anticipated to reach a value of $280 billion.
The high valuation, paired with an intense focus on this vertical, has made it increasingly important for companies in this industry to create and execute a plan to stand out to their target audience.
Knowing they couldn’t do it on their own, this health tech company joined our MAP. With the goal of building brand awareness for its innovative technology, the health tech company is focused on earning media mentions that’ll ultimately attract new partners and position the company as a thought leader in the industry.
To meet and exceed the goals that were established during the needs analysis assessment, our team of Media and Marketing experts continue to act as an extension of the client’s team to identify media opportunities, craft compelling stories, launch targeted media campaigns, and provide reports on overall performance.
By leveraging our industry-leading solutions, the client continues to deliver the right message to the right audience at the right time and secure multiple features in credible publications.
“This is a great example of how our team converts owned media into earned media to accelerate business growth for our clients,” Terenzio noted.