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You Sent a Press Release, Now What? 3 Promotion Ideas Inside

If you’re using press release distribution to spread your company’s news, you want to make sure you get your money’s worth. And, you want to make sure you’re giving your press release as many opportunities as possible to succeed.  

But, what happens after you distribute a press release?   

What steps can you take to maximize more press release promotion efforts?

Keep reading this blog for three ideas.  

The Importance of a Newsworthy Angle   

Successful press release promotion starts with a strong topic. 

When developing press release content, you always want to ask yourself, “Is this newsworthy?” 

This question will help you determine if the topic’s worth pursuing. And, if you can’t confidently answer yes, take it a signal to go back to the drawing board. 

If you’re having a hard time finding a topic for next campaign, here are 10 newsworthy topics to consider:  

  • Earning awards  
  • Business funding  
  • Community involvement  
  • Company anniversary  
  • Events (in-person and/or virtual)  
  • New data/industry report  
  • New hire/promotion  
  • Product launch  
  • Quarterly earnings  
  • Rebrand  

If you want help making your campaign interesting, read our Smart Start guide for five tips.  

3 Press Release Promotion Ideas   

Media Pitching   

When it comes to getting extra mileage out of your press release, media pitching is a must.   

If you’re unfamiliar with media pitches, they’re concise messages companies and/or public relations professionals send to the media. The goal is to promote your story and pique the journalist’s attention enough that they cover your story (earned media).  

Media pitches are like elevator pitches in that you need to get your point across, and quickly.  

If you’re interested in learning more about media pitching, check out our Media Pitching 101 Smart Start guide that covers:  

  • The basics of media pitching   
  • A media pitching checklist   
  • Media pitch template   
  • Common mistakes when pitching the media and how to avoid them     

Social Media   

Did you know, an estimated 4.9 billion people around the world use social media.   

There are opportunities out there for brands like yours to capitalize on.  

Press releases are a form of pillar content.  

This means you can use your press release to create additional pieces of content to build brand awareness and gain exposure.  

Here are some examples of how you can use your press release campaign to create additional pieces of content.  

  • Idea 1: Use the quote from your press release and create a branded quote image. Pair your image with caption copy that teases the main message of the campaign.  
  • Idea 2: If you shared an interesting statistic or fact, consider including it in your caption. Encourage people to read your full press release to find out how that information connects to your brand.  
  • Idea 3: If you earned media attention because of your press release campaign, share it on social. Always include the links to those features and tag the publication for added exposure.  

Check out our blog post, How to Turn a Press Release Into Social Media Posts for some more advice and information!   

Email Marketing   

According to Statista, there are four billion daily email users. That number’s expected to grow to 4.6 billion by 2025.   

Are you currently using email marketing to your company’s advantage?  

Whether you are or not, email marketing is a strategy you should consider using to amplify successful releases.  

How can you use press release distribution to promote a successful campaign?  

Let’s say for example, you earned a media mention in a top-tier publication.   

This earned media mention was a byproduct of your ability to use press release distribution and media pitching to your advantage.   

Now that you earned this attention, it’s time to amplify it with an email campaign.   

Here are some tips on how to do that:   

Subject line   

Your subject line should be clear and concise. MailChimp recommends email subject lines should be no more than nine words and 60 characters long.   

Segment your list  

If possible, segment your list based on the topic of the earned media mention. Constant Contact reports that segmented email lists drive 30% more opens and 50% more click-through rates. This is in comparison to non-segmented emails.  

Nurture leads   

Social proof is a major factor in whether or not someone does business with you. Creating campaigns around your earned media mentions is a great way to build trust and strengthen your credibility with potential customers.  


Studies show the best days to send emails are Tuesdays and Thursdays. It’s important to note that those days and times are industry suggestions.  

When in doubt, always defer to your data to help you uncover the best times to send a campaign.  

Press Release Services You Can Trust 

With nearly 20 years of experience, we’ve helped brands around the globe turn their owned media into earned media. In fact, our clients have earned mentions in publications such as BloombergBusiness InsiderCheddarCNET, ForbesPeopleTechCrunchYahoo! and more. 

What’s even better is they earned these media mentions at a fraction of the cost of working with a traditional agency.  

Interested in learning how press release distribution can help you amplify your company’s news?  

Contact us today, our team’s ready to help!  


Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. Her firm belief in being a practitioner and not a preacher of marketing concepts has put her in a position to help companies build brand awareness and connect with their target audiences online.

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