How To Write A Press Release For A Webinar

A webinar can be one of the best ways to market a business online. It’s an opportunity for the experts on staff to talk about a particular topic, give a demonstration or offer how-to information to the people interested in their niche. Smart marketers will usually try to sell a product related to the topic, often at a special low introductory price. Webinars are, therefore, a great way to launch a brand new product or service.


Having said that, webinars do take time and effort to plan, create and present. They also require software, and some services can be quite expensive. You want to get the most “bang for your buck”. A powerful press release can help you get the level of attendees you need to cash in on your webinar.

The benefits of a press release

A press release is an ideal medium for informing journalists, bloggers and so on about important news and events. They are always willing to give media pickups, that is, pass along information about live events like webinars, if they think it will be of interest to their target audience.

The trouble is that around 300 press releases are issued every day in the US alone. To gain more visibility, you can publish your press release at a distribution service. If you do, here are some of the important features your release should have in order to boost your chances of getting pickups:

An attention-grabbing headline

This can help your press release stand out from all of the others at the distribution service.

A solid subheadline copy

A good subheadline will support the headline and summarize what the release will be about.


Include keywords in your headline and subhead to make it easier for media representatives to find your content. Include the names of the people who will be giving the webinar.

The date

Publish your press release about 2 to 4 weeks prior to the live event in order to give journalists time to publish the information and readers to register for your webinar.

The first paragraph

In your first paragraph, be sure to include the 5Ws of journalism:

  • Who
  • What
  • When
  • Where
  • Why

For a webinar, your information might look like this:

  • Who-Mary Smith and Chris Jones
  • What-a free online webinar on how to flip houses
  • When-July 1, 2018, 8pm to 10pm
  • Where-Through WebEx
  • Why-To teach beginners how to flip houses. All attendees will get a free ebook to learn even more.

The presenters’ biographies

Include the credentials of the people presenting the webinar. This will answer the question of why anyone should pay attention to them and give up their valuable time to attend the webinar. Make sure any material you include is brief and conveys an air of authority.

A brief outline of the webinar

Entice people to attend by providing 2 or 3 bullet points as to what is going to be covered during the webinar. Make the information to be covered sound exciting and important.

Contact information

Give your name, phone number, email address, and URL.

Include media

Include headshots of the presenters and video clips of them and/or of previous webinars you have hosted.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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