Top Media Outlets in Massachusetts￼
For small and midsize businesses in Massachusetts, securing earned media mentions in notable local outlets is an effective way to build brand awareness, increase exposure, create and solidify a positive reputation, and much more.
But, in order to land those earned media mentions requires a brand to focus on who they’re targeting.
A big piece of this puzzle is research.
The research you do is the catalyst to your success and lucky for you, we’ve compiled the top newspapers, TV stations, and radio stations in The Bay State.
Here’s a list of the top media outlets in Massachusetts.
Top Newspapers in Massachusetts
Boston Herald (Boston)
The Boston Globe (Boston)
The Boston Post (Boston)
The Patriot Ledger (Boston)
Cambridge Chronicle (Cambridge)
The Harvard Crimson (Cambridge)
The Salem News (Salem)
The Republican (Springfield)
Top TV Stations in Massachusetts
Spectrum News 1 Worcester (Worcester)
Top Radio Stations in Massachusetts
GBH News (Brighton)
WBSM-AM (New Bedford)
Now that you have a list of the top media outlets in Massachusetts, what’s your next move?
The next step in the earned media process is putting this information to work.
To do so, you’ll need to dig a bit deeper to pinpoint the people behind the publication.
Who writes about your industry? What’s their contact information?
These seem like basic questions but uncovering these details can be difficult and this is where a media database can help.
What’s a Media Database?
A media database is a directory that consists of the contact information of individual members of the press.
These contacts can include journalists, producers, editors, reporters, social media influencers, bloggers, and many other titles.
Typically, these databases will include relevant email addresses, phone numbers, social media handles, and any other contact information that can be used to engage individual members of the media.
Our Data, Your Opportunities
Our Media Database empowers our clients to target and pitch the right journalists to make a bigger impact with their next press release and PR campaign.
A subscription to our Media Database provides access to a comprehensive repository of 800,000 media contacts that are updated in real-time through a blend of technology and human-centered review.
In our Media Database, users are able to refine their searches with filters that include:
- Beats will cover the industry you are trying to target.
- Media Types include journals, newspapers, TV, magazines, blogs, radio, and more.
- Role covers the person’s duty at the outlet. This could be a journalist, reporter, editor, and more.
- Coverage will allow you to select what type of media you’d like to look for including local, national, international, or regional.
- Location allows you to select the geographical areas you’d like to focus on.
Personalization is the first step in empowering the Media Advantage which is greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.
Newswire’s Media Advantage Platform (MAP)
The MAP is a full-service media and marketing communications program that turns owned media into earned media opportunities to accelerate business growth.
When clients join the program, they’re paired with our experts who customize a media and marketing communications plan and handle all campaign production, delivering a cost-effective solution and unbeatable value.
As part of the MAP, our clients have access to our Media and Commercial Databases in addition to our suite of press release distribution services that include:
Press Release Distribution
Press releases are distributed to thousands of trusted media outlets to help our clients gain greater brand awareness with their target audience.
Plan, launch and track media and marketing programs throughout the life cycle of integrated campaigns.
Keep track of online content that mentions your brand, your competitors, and relevant news/trending topics within your industry.
An online informational hub where a brand’s content is hosted. Can include news articles, press releases, blogs, social media posts, videos, and more.
Collect and evaluate unique data points to help your company understand the impact of your campaigns and empower the next steps.
If you have any questions about our Media Database or need additional support, contact us today!