Image of an open laptop and open notebook. Image used for a blog post about building brand authority.

3 Ways to Build Brand Authority with Content

Brand authority creates a level of trust that helps companies stand out from their competitors to capture the attention of their target audience and secure their piece of market share. 

A driving force behind the building, strengthening, and maintaining of a brand’s authority is the consistent creation of valuable content. 

Think of content like you would a piece of thread that pulls a company closer to its target audience. 

The more relevant your content is to your target audience’s pain points, questions, interests, and more, the more apt they’ll be to consume it. And, the more consumers read and share your content, the stronger your credibility and authority will be in the space. 

Credibility and brand authority fuel sales and that’s because we buy from businesses we believe to be knowledgeable and experts in their field. 

The most powerful tool you have at your disposal right now to communicate credibility and strengthen brand authority is your content. 

Brands that pour time, energy, and expertise into developing content that answers questions, solves problems, commentates on trending topics and more put themselves in a strong position to build and strengthen their authority within their industry. 

If you’re at a crossroads with your content creation efforts, here are three ways you can bolster brand authority with content:

  • Press release distribution – When an organization has something to announce, like a charity event, a product launch, a partnership, or a new study, for example, leverage the power of press releases to gain credibility. When the media talks positively about a company, people listen. That’s why press releases are a valuable marketing vehicle to create and share content that strengthens a brand’s credibility and authority.
  • Create educational products – Case studies, whitepapers, and research reports all help showcase a company’s expertise. Creating and publishing these educational resources shows and doesn’t just tell, that a brand is a credible source that can be trusted for industry knowledge.
  • Guest blog – Consider publishing content on other popular and relevant websites. Not only can brands reach a wider audience, but guest blogging also creates opportunities to earn valuable backlinks that can improve a company’s search engine optimization (SEO) performance and in turn build authority.

Interested in learning more? Speak with a PR Strategist today.

Maria Marchewka is a Digital Marketing Strategist at Newswire. Maria is an experienced copywriter, social media marketer, content creator, strategist, and project manager. Her firm belief in being a practitioner and not a preacher of marketing concepts has put her in a position to help companies build brand awareness and connect with their target audiences online.

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