Press Release Best Practices 2019

Press release marketing is alive and well in 2019. The rules haven’t changed too much. What has changed, are some of the tools and tactics you can use to leverage press releases to grow your brand and your business. Every year, you should take a look at new and innovative ways to revitalize your press release distribution. Step up your PR game with new tools, analytics, and other tips.


Let’s take a look at the Press Release Best Practices for 2019:

Make it Newsworthy & Know Your Audience.

These are two old school rules. You absolutely must know who you’re writing for and who may actually care about your news. You also must make it newsworthy. What is newsworthy? It’s something that is interesting, relevant, and timely.

Our friends at G2Crowd have an excellent post about practical tips to be successful with your PR:

>> Check it out: PR Materials you need to know. Thanks, Deirdre!

Understand Targeting and Distribution

Today’s press release distribution services can be quite savvy. They support you to publish your press release on targeted sites. Proper targeting can make a difference. You can go from having hundreds of views to thousands. In turn, traffic from your PR can cause an increase in revenue. Do your due diligence before you set your industry targets pre-distribution.

Use Quality Distribution Services

You can’t hit the big name channels and services unless you use the best distribution services. Yes, they can sometimes cost a little more, but they’re worth it and they often come with a lot more tools and resources, including analytics.


Syndicating your press release is very important. Take the time to make sure that your social channels are all set up to syndicate your press release. Key channels to consider include Facebook, Twitter, YouTube, LinkedIn, Reddit, Pinterest, and Instagram. Use a different outlet for each social channel syndication.

Enhance with Visuals

Pictures, video, and even audio files are worth a million words.Adding multimedia elements to your press release has many benefits. It can increase your SEO, website traffic, and brand awareness –all of which benefits of press release marketing. The foundation of best practices for press releases hasn’t changed much. You want to make sure you’re putting out quality information and newsworthy releases. The way you can leverage technology and marketing channels to promote and distribute your press release is one of the main changes in 2019. Create a stellar release. Choose a top-notch distribution service. Leverage the tools the service provides to enhance your press release and target key media outlets. Then syndicate and cross-promote to get more mileage from your release.

Call us today to speak to one of our PR specialists: 1-800-713-7278

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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