How to Prepare For and Manage an Online Crisis
What do you do when your reputation is taking a turn for the worse? Online it can take a matter …
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How to Leverage Existing and New Partnerships with Journalists
You can bet that journalists are leveraging all of their resources to be the first to grab great stories. They …
How to Find Stories within Your Organization
There’s one thing that a press release needs. It’s more important than any other element in a press release, and …
How To Determine What Your Press Release Goals Should Be For Social Media
Press release marketing is part of a strong and well-rounded content marketing plan. Press releases can be used to achieve …
How to Catch the Media’s Attention with Visual Content
You probably already know that visuals are an essential element of any content marketing piece. Content that contains images is …
How to Build Your List with a Press Release
One of the often overlooked goals for a press release marketing campaign is the goal of using a release to …
How to Align Press Releases to Your Marketing Funnel
As your business systems grow, and both your marketing and sales strategies become more advanced, it’s time to take a …
Writing Your Own Press Releases? How to Get In the Right Mindset
When writing a press release, it’s quite different than other forms of content. True, it’s a marketing piece. However, it’s …
Where to Find Quality Images for Your Press Release
You know that images are a critical component of online content, including your press release. Visuals are processed more quickly …
6 Ways to Use a Press Release to Launch and Sell Your Book
Okay, let’s be upfront here and say that writing a book is often the easy part. The difficult part has …