Not including a call to action in your press release is one of the biggest mistakes you can make. The purpose of issuing a press release is to grab attention and to motivate readers, including...
Continue Reading
You’ve written your press release and are ready to distribute it using press release distribution service. Chances are your press release also contains some social media functionalities that make...
Continue Reading
Social media is an effective tool for promoting press releases and marketing your business. However, some press releases are more effective on social media than others. The following tips will help...
Continue Reading
There are dozens of social media sites that you can use to promote your press release. When most people think about social media releases and using social media to promote a press release, they think...
Continue Reading
The first step to issuing your press release on Facebook is to have a Facebook profile. Ideally, you’ll have a business profile that represents and brands your business. Create a Fan Page if you...
Continue Reading
If you’re writing your own press releases then chances are you’re also going to take it upon yourself to edit them too. This is fine as long as you have a very good attention to detail. Editing...
Continue Reading
The traditional press release has a long history of success. In fact, the first press release was issued in 1905. Businesses have been using them to grow their business and to increase awareness...
Continue Reading
One of the features of the social media press release is the ability to add visuals. They provide interest, personality, and to help increase the number of shares, likes, follows and reprints on...
Continue Reading
There’s a clear path that readers take when they view content online. They generally first see the headline. They may then scan the images before returning to the first paragraph of the content....
Continue Reading
Chances are you have several goals for your press release marketing campaign. In general, to achieve each goal you are probably inclined to include a link or call to action. For example, if your goal...
Continue Reading