A press release is a marketing tactic. It’s a tool, like many other forms of content that contributes to the success and marketing of your business. As with any marketing tactic it’s important to...
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Don’t make the same mistake so many businesses make. They see an opportunity to issue a press release, or they create an opportunity. Then the write the release, distribute it, and wonder why...
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Generally speaking, the purpose of a press release is to get the media’s attention. The ultimate win would be for a journalist to pick up the press release and then run a story about your company....
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You’ve written a press release and distributed it to the media and the public via a press release distribution service. It’s grabbed the attention of a journalist. They click on the link and head...
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A press release campaign can be an important and powerful component of your marketing strategy. Like any marketing tactic, it’s important to use analytics to evaluate and measure success. Let’s...
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Not surprisingly, people make many mistakes when they write and publish press releases. A press release is a more technical content form which has a rigid structure and a specific purpose. Social...
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You spend countless hours working on creating a perfect press release. You’ve planned and strategized, and now it’s ready to go. You have your media list. You have your distribution site chosen...
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Outsourcing your press release writing to a professional is a good strategy. It can save you time, and while press release writers can be expensive, the end result is worth it. And outsourcing your...
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You’ve decided to add press releases to your marketing and promotional strategy. While you know it’s the right step, it’s probably another task to add to your long list of things that need to...
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A good press release writer is sometimes difficult to find. They don’t tend to market themselves too much because they don’t have time. They’re busy and their services are in high demand. When...
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