What is Media Monitoring?
As the media world continues to grow and evolve, it can be more difficult to stay in touch with what …
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Media Outreach Best Practices
Media outreach is the art and skill of pitching an idea, a news story, or an action step to someone …
How to Leverage the Holiday Season in Your Press and PR Campaigns
The holidays present an abundance of opportunities to market and grow your business. It’s a time where most audiences are …
The Difference Between Media Outreach and Media Relations
Media connections can make a big difference in the success of your company. From a mention on a media influencer’s …
Why Media Outreach Is One Of The Most Important Things You Can Do
Media outreach is one of the most important steps a business can take to support their press and public relations …
Why You Should Write Your Press Release Backwards and What That Means
Writing a press release can be a challenge. It’s one small document that has to accomplish a number of important …
A Step By Step Approach to Crafting Your Press Release Summary
There are many different components to a press release. With its formal structure, it’s important to have a clear understanding …
3 Out Of the Box Approaches to Writing Press Release Headlines
Your press release headline is the most important sentence in your press release. Without a good headline no one, not …
How to Use a Press Release to Turn Bad News into Good News
There is a chance, just a chance, that your organization may face bad news from time to time. For example, …
Press Release Video Dos and Don’ts
Press releases have changed over the past decade. In fact, they’ve changed quite a lot over the past few years. …
3 Press Release Rules that Should Be Broken
Press releases are structured documents with rules that need to be followed. Over the past few years, the rules have …
How To Tell Your Brand Story
Your brand doesn’t have a story; your brand is a story. Many people confuse the term “brand story” with the …