How to Create an Effective Goal for Your Social Media Press Release

A press release is a marketing tactic. It’s a tool, like many other forms of content that contributes to the success and marketing of your business. As with any marketing tactic it’s important to...

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Press Release Optimization - Monday, June 9th, 2014 by

How to Create a Press Release Marketing Strategy

Don’t make the same mistake so many businesses make. They see an opportunity to issue a press release, or they create an opportunity. Then the write the release, distribute it, and wonder why...

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Online Visibility - Friday, May 23rd, 2014 by

How to Create a Positive Relationship with the Media

Generally speaking, the purpose of a press release is to get the media’s attention. The ultimate win would be for a journalist to pick up the press release and then run a story about your company....

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Media Outreach - Thursday, May 22nd, 2014 by

How to Create a FAQ Page for the Media

You’ve written a press release and distributed it to the media and the public via a press release distribution service. It’s grabbed the attention of a journalist. They click on the link and head...

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Press Release Optimization - Wednesday, May 21st, 2014 by

How to Calculate the ROI for Your Social Media Press Releases

A press release campaign can be an important and powerful component of your marketing strategy. Like any marketing tactic, it’s important to use analytics to evaluate and measure success. Let’s...

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Press Release Optimization - Monday, May 19th, 2014 by

Common Social Media Release Mistakes

Not surprisingly, people make many mistakes when they write and publish press releases. A press release is a more technical content form which has a rigid structure and a specific purpose. Social...

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Press Release Optimization - Friday, May 16th, 2014 by

Are Your Press Releases Getting Results? Top 3 Analytics to Review

You spend countless hours working on creating a perfect press release. You’ve planned and strategized, and now it’s ready to go. You have your media list. You have your distribution site chosen...

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Press Release Writing Tips - Wednesday, May 14th, 2014 by

Tips To Outsource Your Press Releases

Outsourcing your press release writing to a professional is a good strategy. It can save you time, and while press release writers can be expensive, the end result is worth it. And outsourcing your...

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Press Release Writing Tips - Tuesday, May 13th, 2014 by

Should You Hire A Pro To Write Your Press Release?

You’ve decided to add press releases to your marketing and promotional strategy. While you know it’s the right step, it’s probably another task to add to your long list of things that need to...

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Press Release Writing Tips - Monday, May 12th, 2014 by

How to Find a Great Press Release Writer

A good press release writer is sometimes difficult to find. They don’t tend to market themselves too much because they don’t have time. They’re busy and their services are in high demand. When...

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