Press releases tend to have a short shelf life. They disappear almost as soon as they’re published. However, with a strategy and a careful plan, you can extend the life of your release and get more...
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The first paragraph of your press release may be the most important four sentences of the entire release. It, combined with your headline, is called the lede (which is also often spelled “lead”)....
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Press releases have changed over the years. Today’s press release provides an abundance of opportunity to reach out, connect, share, and grow your business. Social media releases are more often...
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This question is one of the most common questions that people ask. The truth is that while there are some general rules of thumb, testing and tracking your press release results will help you answer...
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Writing a press release is only half of the job. There are still several steps that need to be taken care of. How you manage the following steps can help ensure the success of your press release...
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There are no unimportant parts of a press release. Every word, every phrase and every paragraph plays a critical role in the success of your release. Each sentence either helps your release get...
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Not including a call to action in your press release is one of the biggest mistakes you can make. The purpose of issuing a press release is to grab attention and to motivate readers, including...
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You’ve written your press release and are ready to distribute it using press release distribution service. Chances are your press release also contains some social media functionalities that make...
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Social media is an effective tool for promoting press releases and marketing your business. However, some press releases are more effective on social media than others. The following tips will help...
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There are dozens of social media sites that you can use to promote your press release. When most people think about social media releases and using social media to promote a press release, they think...
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