Why You Should Write Your Press Release Backwards and What That Means
Writing a press release can be a challenge. It’s one small document that has to accomplish a number of important …
Writing a press release can be a challenge. It’s one small document that has to accomplish a number of important …
There are many different components to a press release. With its formal structure, it’s important to have a clear understanding …
Your press release headline is the most important sentence in your press release. Without a good headline no one, not …
There is a chance, just a chance, that your organization may face bad news from time to time. For example, …
Press releases have changed over the past decade. In fact, they’ve changed quite a lot over the past few years. …
Press releases are structured documents with rules that need to be followed. Over the past few years, the rules have …
Your brand doesn’t have a story; your brand is a story. Many people confuse the term “brand story” with the …
One of the most common goals for a press release marketing campaign and strategy is to gain media attention. After …
Mistakes happen, and most of them are completely forgivable, even in the tough world of press and public relations. However, …
There are thousands of press releases published and distributed on a daily basis. True, not all of them are competing …
Pitching to the media makes people nervous. There’s a lot on the line, right? You want to make a good …
Trends present an abundance of opportunity for most businesses. For example, the fitness industry lives on trends. It creates them, …