7 Opportunities to Write a Press Release

You might wonder when it’s appropriate to write a press release. They’re great for broadening your audience, building interest, and even for conversions. However, a press release has to be...

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Press Release Writing Tips - Monday, June 16th, 2014 by

Is It Newsworthy? 5 Questions to Ask Before Deciding To Write a Press Release

One of the critical elements of a press release is that it is newsworthy. The press, and the majority of the public, pays attention to press releases for this very reason. The media wants to...

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Press Release Writing Tips - Friday, June 13th, 2014 by

How to Use a Press Release to Launch a Product

There are many opportunities to write a press release. If you’re getting ready to launch a new product or service, then that fits the category of “newsworthy” and is an opportunity to gain...

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Online Visibility - Thursday, June 12th, 2014 by

How to Make Press Release Distribution More Streamlined and Efficient

Whether you write your press release or have it written by a professional, nothing is going to happen until you distribute it. You have to make your release available to the public and to the media...

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How to Improve Credibility and Authority with a Press Release

There are many types of content that can help improve your business credibility and authority. These two characteristics are important because they not only help establish your brand and reputation,...

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How to Create an Effective Goal for Your Social Media Press Release

A press release is a marketing tactic. It’s a tool, like many other forms of content that contributes to the success and marketing of your business. As with any marketing tactic it’s important to...

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Press Release Optimization - Monday, June 9th, 2014 by

How to Create a Press Release Marketing Strategy

Don’t make the same mistake so many businesses make. They see an opportunity to issue a press release, or they create an opportunity. Then the write the release, distribute it, and wonder why...

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Online Visibility - Friday, May 23rd, 2014 by

How to Create a Positive Relationship with the Media

Generally speaking, the purpose of a press release is to get the media’s attention. The ultimate win would be for a journalist to pick up the press release and then run a story about your company....

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Media Outreach - Thursday, May 22nd, 2014 by

How to Create a FAQ Page for the Media

You’ve written a press release and distributed it to the media and the public via a press release distribution service. It’s grabbed the attention of a journalist. They click on the link and head...

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Press Release Optimization - Wednesday, May 21st, 2014 by

How to Calculate the ROI for Your Social Media Press Releases

A press release campaign can be an important and powerful component of your marketing strategy. Like any marketing tactic, it’s important to use analytics to evaluate and measure success. Let’s...

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