You might wonder when it’s appropriate to write a press release. They’re great for broadening your audience, building interest, and even for conversions. However, a press release has to be...
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One of the critical elements of a press release is that it is newsworthy. The press, and the majority of the public, pays attention to press releases for this very reason. The media wants to...
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There are many opportunities to write a press release. If you’re getting ready to launch a new product or service, then that fits the category of “newsworthy” and is an opportunity to gain...
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Whether you write your press release or have it written by a professional, nothing is going to happen until you distribute it. You have to make your release available to the public and to the media...
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There are many types of content that can help improve your business credibility and authority. These two characteristics are important because they not only help establish your brand and reputation,...
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A press release is a marketing tactic. It’s a tool, like many other forms of content that contributes to the success and marketing of your business. As with any marketing tactic it’s important to...
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Don’t make the same mistake so many businesses make. They see an opportunity to issue a press release, or they create an opportunity. Then the write the release, distribute it, and wonder why...
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Generally speaking, the purpose of a press release is to get the media’s attention. The ultimate win would be for a journalist to pick up the press release and then run a story about your company....
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You’ve written a press release and distributed it to the media and the public via a press release distribution service. It’s grabbed the attention of a journalist. They click on the link and head...
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A press release campaign can be an important and powerful component of your marketing strategy. Like any marketing tactic, it’s important to use analytics to evaluate and measure success. Let’s...
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