Tips to Write Press Release Tweets That Get Retweeted
One simple way to promote your press release is to use the viral power of Twitter. In addition to simply …
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Tips To Keep Track Of Your Press Release Audience Information
With each press release you write and distribute there is data to collect. You may look at click-throughs, shares, conversions, …
Tips To Establish and Maintain a Consistent Brand Voice and Message in Your Press Release Content
Your brand voice is how your company expresses your message. It has two primary components; tone and style. Combined, your …
Storytelling Techniques to Generate Buzz, Drive Traffic and Boost Profits
When you think about press releases you probably don’t imagine that storytelling would be a component of an effective release. …
Should You Hire Someone To Manage Your Press And Publicity?
There are many roles within your organization. Some you’ll want to handle yourself. Others you’ll handle internally. You’ll hire an …
Recognize The Importance Of Mining and Minding Your Press Release Data
How much do you know about your press release analytics? How well do you track and analyze the data? These …
Measure the Value of Your Social Media Press Release
One of the key components to a press release marketing strategy is goals. Before you sit down to write a …
Layer Your Press Release Content to Reach Audiences at Every Level of Interest
One of the difficulties of writing a social media press release or a press release designed to reach a wide …
Is Your Press Release Reaching The Right Audience?
Each time you submit and distribute a press release, you’re able to review a vast amount of data. You can …
How to Write a Non-Profit Press Release
At first glance there’s not much of a difference between a press release for a non-profit organization and one for …