Why Press Releases Matter For Small Business Owners

As a small business owner you have a mountain of goals and objectives ahead of you. Among those goals and objectives is the single most important one, which is to market your business and ultimately to convert sales.

Marketing, however, can be time consuming and expensive. It’s good when you can find a marketing tactic that is effective in terms of both cost and results. Press releases offer both and a whole lot more. In fact, as a small business owner the press release should absolutely be part of your marketing strategy.


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Benefits of Press Releases

Before we dive into why press releases matter, first consider the simple benefits of a press release. It’s a simple one page document that is relatively straight forward to write and the more you write, the better your press release writing skills will become. Additionally, press releases are inexpensive.

You can distribute them to your email list and publish them on your blog for free. A press release distribution service will often charge a fee to distribute your release (although some are free), and in exchange you get to ensure that your release reaches thousands of media outlets. You also get a good set of reporting and analytics tools so you know how your release is performing.

Some press release distributors also make it easy to publish your release on social media. So the benefits of publishing a press release are significant and easy for a small business owner with a small budget and limited time to manage.


Press releases offer a number of business building benefits for small business owners, including credibility. Credibility is one of the many buying triggers that motivate people to become prospects and customers. Sharing news and being covered by the media automatically positions you as a credible business. Authority is another buying trigger that can be tapped into when you issue a press release.

Branding and Exposure

You’re able to reach thousands with a press release. That exposure helps increase awareness for your brand and it strengthens your brand for those who are already familiar with you. And when the media picks up your news, then your branding and exposure will gather momentum and deliver tremendous results.

Traffic, Sales, Leads and More

It’s always a good idea to establish a goal for your press release. That goal can be to drive traffic to your site, increase engagement on social media, and convert leads or sales. When you write your release, make sure that your goal is aligned with your news. For example, it might be difficult to drive sales with a press release that announces a charity event. However, the announcement of a product launch is a great way to drive sales. Include a call to action that supports your goal.

There are many benefits and uses for a press release. They can be readily integrated into any niche, business model, and business size. Small business owners who have little time and tight budgets should consider leveraging the power of a press release.

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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