Tips To Create a Strong Mobile Media Strategy

There are many components to an effective and productive marketing strategy. Everything from email to press releases, and everything in between, can and should be part of marketing and growing your business. However, no single channel or tactic is effective without a strong strategy. Mobile media is one area that continues to expand and provide businesses more opportunity to market themselves. However it can be difficult to keep up with the changes and create a solid strategy. The following tips may help.


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1. Understand Your Audience.

Does your audience use mobile devices? If so, how do they use their devices? Do they research on their phones or mobile devices? Do they engage in social media? Do they make purchases and shop online using their phones? Before you can create a strong mobile media strategy you have to understand how your audience uses it.

2. Set Goals

What do you want to achieve with your mobile media campaign? Before you write anything, publish or distribute any content, it’s important to establish your goals. They should be aligned with your other marketing goals, and ultimately your mobile marketing objectives need to support your business goals. For example, if your goal is to increase sales by 10 percent then your marketing and mobile media goals should reflect that.

3. Mobile Media Ready Website

In order for any type of mobile media to be effective, it’s a good idea to have a mobile-ready website. That generally means a website that is intuitive and knows when your visitor is viewing on a mobile device. It also means that your site has simple navigation and content that is reader friendly and easy on the eyes.

4. Mobile Marketing

There are many advanced marketing tactics that you can embrace with your mobile marketing. You can create a text message campaign or create mobile-specific content. However, you don’t have to add any new marketing channels or tactics when you’re just getting started. The marketing channels and tactics that you’re using right now likely translate well into mobile media.

For example, we mentioned leveraging social media. You’re probably already on social media. You can take those efforts up a notch. You can share your press relapses on social media and add more content. You can engage in conversations about industry trends and news on your blog, in press releases, and on social media.

5. Leverage Social Media

The number of people interacting on social media from their mobile devices is tremendous and continues to grow. Facebook, Twitter, LinkedIn, YouTube, and Instagram are some of the favorites. Get active on social media. Engage. Write posts, share content, and comment on the posts of others.

You’ll also be happy to know that most media representatives search social media continually to find stories. Being active and engaged is a great way to catch their eye. Combine that with a solid press release strategy and a good media page on your site and you’ll be in a better position to build your brand and capture media attention.

Anthony Santiago is Director of Marketing at Newswire. With over a decade of experience in PR, he helps ensure that clients understand the value of brand messaging and reach.

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