There are many elements that you can add to your press release and to your press release marketing strategy to improve the results. Keywords can help improve readership and they can have an impact on...
Continue ReadingJessica Burnette-Lemon Reports a recent Survey of journalists for tips to better press releases What do journalists really want from a press release? For their 2014 “Disrupting the Press...
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What are your goals for your press release marketing efforts? Press releases can help you achieve a number of goals, including driving traffic, building awareness, and increasing sales. One often...
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Did you know that there are a handful of different ways you can distribute your press release? One of the most common is to use an online press release distribution service. They certainly cover the...
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There are many benefits to publishing a press release and many reasons to add them to your marketing strategy. For some business owners the biggest goal for publishing a press release is to capture...
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There are many occasions where it’s appropriate to write a press release. When you have a new product or service, or when you partner with a new organization it’s a great time for a release....
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When you distribute your press release on social media, you expect big results. After all, there are millions of people active on social media every single day. Your audience is on social media...
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There are a number of different types of media that you can and probably should add to your press release. Releases that have images tend to outperform those that don’t. And the images alone can be...
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Local media relationships can be the key to getting your business covered in the media. Once local media shows an interest in you, the potential to hit the national news increases. First, however,...
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Press release marketing is part of a comprehensive marketing strategy. However, before you start writing and distributing press releases, it’s important to understand their marketing strengths and...
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