Press Release Optimization - Thursday, September 18th, 2014 by

Press Release Keywords and Hashtags – Dos and Don’ts

There are many elements that you can add to your press release and to your press release marketing strategy to improve the results. Keywords can help improve readership and they can have an impact on...

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Online Visibility - Wednesday, September 17th, 2014 by

Survey of journalists gives tips for better press releases

Jessica Burnette-Lemon Reports a recent Survey of journalists for tips to better press releases What do journalists really want from a press release? For their 2014 “Disrupting the Press...

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How to Use Press Releases to Improve Your Social Media Profiles

What are your goals for your press release marketing efforts? Press releases can help you achieve a number of goals, including driving traffic, building awareness, and increasing sales. One often...

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How to Use Email to Distribute Your Press Release

Did you know that there are a handful of different ways you can distribute your press release? One of the most common is to use an online press release distribution service. They certainly cover the...

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Press Release Writing Tips - Monday, September 15th, 2014 by

How to Make Sure Your Press Release Connects With Local Media Representatives

There are many benefits to publishing a press release and many reasons to add them to your marketing strategy. For some business owners the biggest goal for publishing a press release is to capture...

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How to Use a Press Release to Announce an Event

There are many occasions where it’s appropriate to write a press release. When you have a new product or service, or when you partner with a new organization it’s a great time for a release....

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Press Release Writing Tips - Friday, September 12th, 2014 by

How to Format Your Social Media Press Release for Maximum Results

When you distribute your press release on social media, you expect big results. After all, there are millions of people active on social media every single day. Your audience is on social media...

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Online Visibility - Thursday, September 11th, 2014 by

How to Create an Infographic for Your Press Release

There are a number of different types of media that you can and probably should add to your press release. Releases that have images tend to outperform those that don’t. And the images alone can be...

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Online Visibility / Press Release Optimization - Wednesday, September 10th, 2014 by

How to Build Relationships with Local Media

Local media relationships can be the key to getting your business covered in the media. Once local media shows an interest in you, the potential to hit the national news increases. First, however,...

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How Press Releases Can and Can’t Help Your Marketing

Press release marketing is part of a comprehensive marketing strategy. However, before you start writing and distributing press releases, it’s important to understand their marketing strengths and...

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