Why Reporters Aren’t Taking Your Press Release Seriously
One of the most common goals for a press release marketing campaign and strategy is to gain media attention. After …
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The Top 3 Worst Mistakes You Can Make In Your Press Release
Mistakes happen, and most of them are completely forgivable, even in the tough world of press and public relations. However, …
How to Leverage Controversy in Your Press Release
There are thousands of press releases published and distributed on a daily basis. True, not all of them are competing …
Tips To Prepare Your Pitch to the Media
Pitching to the media makes people nervous. There’s a lot on the line, right? You want to make a good …
How to Capture Industry Trends in Your Press Release
Trends present an abundance of opportunity for most businesses. For example, the fitness industry lives on trends. It creates them, …
Can You Have a Press Release If You Don’t Have a Website?
In this day and age it’s kind of hard to imagine a business without a website. Yet there are many …
Press Releases for Solo Entrepreneurs
When you’re starting a business or running a business by yourself, you have many responsibilities. These responsibilities range from creating …
Signs That It’s Time To Hire a Press and Publicity Consultant
In the beginning, when a company is just starting out, it often makes sense to hold tight to the budget. …
How to Get an Article in an Industry Magazine
Publishing is a fast track to authority and credibility. It also helps you brand your business and reach a larger …
The Biggest Press Release Writing Don’ts
In order to avoid making press release writing mistakes and missing your goals, it’s important to know the don’ts. The …
How to Use a Press Release to Strengthen Your Brand
There are many different reasons to use a press release to market your business. You can use them to drive …
Unique Tactics to Leverage Press Releases as Traffic Generation Tools
There are many different goals a company can have for a press release. In most cases, the goals are media …