Adding press releases to your marketing strategy and marketing plan is an important step. Like any powerful marketing tactic, it’s important to have a plan to reach your goal. Know what you want to...
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A press release isn’t complete until you have at least one, preferably two, quotes. Quotes have a specific purpose and an important role to play. They help add both validity and personality to your...
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A lot of time and energy is spent on the creation and distribution of press releases. You write them for journalists and follow the formalized structure, but does the media really care? How exactly...
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Your press release headline is perhaps the single most important element. If your headline isn’t effective then no one will read, share, or reprint your release. And if it doesn’t grab the...
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When it comes to marketing and building a business, many people use certain terms interchangeably. However, there are big differences between marketing, advertising, and your press and publicity...
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Social media releases provide a unique opportunity to reach a wider and more varied audience with your press release. There are some steps you can take to optimize that release to not only help it...
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Social media press releases provide a new opportunity to reach a larger audience. They’re considered part of an advanced press release strategy and can help you reach bigger and better press...
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Do you have an online newsroom? Another name for an online newsroom is a media center, media room, or sometimes a media kit. It’s essentially a website that contains all the information the media...
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You might wonder when it’s appropriate to write a press release. They’re great for broadening your audience, building interest, and even for conversions. However, a press release has to be...
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One of the critical elements of a press release is that it is newsworthy. The press, and the majority of the public, pays attention to press releases for this very reason. The media wants to...
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