Writing a press release is often one of the biggest writing challenges you’ll face. It’s not difficult, once you get …

Generally speaking it’s not a good idea to repurpose an old press release. By repurpose we’re talking about the old-school …

Everyone is a beginner. When you start taking on new responsibilities or tackling new endeavors, you’re a beginner. It’s a …

Do you have a new product or service you’re getting ready to release? What about an upcoming promotion? As launches …

A strong press release writing style may take a little time to develop. However, it’s well worth the effort. A …

There are many ways to brand your business. You can leverage multiple channels to create a strong and memorable image. …

Press releases can be a key component to your marketing strategy and plan. Press releases integrate well with other marketing …

A blogger outreach campaign is an often overlooked method of promoting a new product or service. When combined with a …

Several things matter when it comes to pitching to reporters. Focusing on these can give you the kind of press …

A blogger outreach campaign is a handy new tool for spreading the word about your business and developing brand awareness …

The trouble with most pitches to journalists is that an over-eager marketer is sending them the information that THEY want …

There are many ways to make an impression when pitching your story idea to reporters. The real question is whether …