How to Find Guest Blogging Opportunities
Do you have a new product or service you’re getting ready to release? What about an upcoming promotion? As launches are planned and the time to launch gets closer, it makes good marketing sense to increase your exposure. Make people aware of your company and your products or services.
You can increase traffic to your site, build your list, and then leverage that list to increase sales and profits. It’s all connected. One solid strategy to drive traffic to your website and your opt-in offer is to guest blog. It’s a way to reach a new audience, a relevant audience, and to increase your exposure.
However, finding guest blogging opportunities – and we’re talking about opportunities that are relevant to your business and reach your audience – can be a bit of a process. So let’s take a look at that process and explore how to find good guest blogging opportunities.
- The blogs you like and follow. You already know that there are blogs in your industry that are relevant to your products or services. Your audience may follow these blogs, and you do too. Put these bloggers at the top of your list. They may be long shots (not every blog accepts guest bloggers), but they’re also no-brainers in terms of quality and relevancy.
- Good old Google. Do a Google search. Search for “guest bloggers” in your industry. For example, if you market coffee makers then you might search for “coffee guest bloggers.” Also try some variations on that like “accepting guest bloggers” and “guest post.” You’ll get a list of results that you can sort through. Keep in mind that you’re looking for blogs where:
- The content is focused on your niche
- The audience will be interested in your post
- The blog has engaged and substantial readership
- The blog is active and engaged on the blog as well as social media
- Leverage a guest blog directory. There are a number of sites and services where you can post that you’re looking for guest blogging opportunities, and you can find blogs who are looking for guest bloggers. They’re matchmaking services for bloggers. Check out:
Finally, put the word out with your friends, family, and business associates. Ask key people on social media if they are interested in a guest post from you. Don’t forget to tell them what the post will be about, and have an idea about why the post would benefit their audience. Remember to let them know what’s in it for them, besides free content.
Guest blogging is a great way to build your audience and increase awareness before you launch a product, service, or promotion. Start researching opportunities now and create your strategy for success.
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