If you’re engaging in influencer marketing, congratulations. You’re ahead of the pack and embracing all the power that this tactic …

Many companies make the mistake of assuming that media outreach and online content are two separate marketing efforts. While you …

Press release distribution is how you get your company story and news into the hands of media representatives. There are …

If you haven’t taken a look at press release distribution services lately, you’re in for a surprise. With all the …

There’s the general misconception that influencer marketing strategies only work for midsize to large companies. This isn’t true. In fact, …

When you have the opportunity to connect with a media representative, the last thing you want is a mixed message. …

You put a lot of time, energy, and effort into writing your press release. Unfortunately, if the headline isn’t effective, …

Influencer marketing is a long game. Meaning, it’s generally not a tactic that provides overnight results. It takes time to …

How hard do you want to work to grow your business? How many hours do you have in your day …

What many business owners don’t realize is that the press release isn’t dead. Far from it. Yes, the reasons for …

A social media press release is a press release that is optimized for social media. It may have features like …

The goal of a press release is to get media attention, right? Well, yes and no. The truth is that …