Media Outreach Research Basics
Media outreach is the process of building relationships with key media representatives in your niche. If you have a press …
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Is Your Marketing Content Too Vanilla to Interest the Media?
Marketing content has many jobs. It needs to build your SEO so that people can quickly find you online. It …
Influencer Marketing Know-How
Influencer marketing is the process of leveraging key industry influencers to grow your business. When someone who has influence with …
How to Repurpose Your Content for the Media
Content. You publish it all day long. You publish content on your website. You send emails and newsletters to your …
How to Repurpose Your Content for the Media
Content. You publish it all day long. You publish content on your website. You send emails and newsletters to your …
How Important Is Your Online Presence for Attracting Influencers?
Influencers are the people your audience listens to. They have authority, credibility, and often likeability amongst the people you’re marketing …
3 Ways to Conduct Influencer Marketing Research
You know that influencer marketing is a powerful way to grow your business, earn credibility and respect, and attract more …
Influencer Networking 101
Influencer networking is a term that you may have heard in the past. You’re definitely going to hear more about …
How to Build a Solid Media Outreach List
Building a media outreach list is a smart first step to any outreach campaign. However, the more strategic and thorough …
How to Attract Influencers to Your Business
Influencers are people in your industry who have the ability to sway, or influence, your audience. If they say, “buy …
Five Ways to Become a Better Press and PR Planner
Being in press and public relations isn’t difficult. You write press releases, work with the media, and promote your company. …
Five Tips on Becoming a Better Press Release Writer
Want to get better press release results? While there are many things that go into successful press releases, it all …