How Important Is Your Online Presence for Attracting Influencers?
Influencers are the people your audience listens to. They have authority, credibility, and often likeability amongst the people you’re marketing to. Therefore, attracting influencers to your business, and ideally having them mention you and your products or services, can do a lot of good for your brand and your bottom line.
The key then, is to not only identify key influencers and engage with them; you also want to set yourself up for success. That means creating an online presence that is consistent and effective.
Your Online Presence is Important
Your online presence consists of everything that you do, say, and publish online. Your social media pages and profiles are part of your online presence. Your website and/or blog are as well. And any articles, videos, guest blog posts or other online content also contribute to your online presence. If you want to attract influencers, you must pay close attention to your content plan and to what you publish and say online.
Where Should You Focus Attention?
Quality is more important than frequency. While it’s great if you can get on social media and offer value and insight daily, and it would be wonderful if you could publish a blog post every day, for most business owners that’s just not possible. That’s okay; focus on publishing quality content.
Strive to engage on social media as often as possible (at least once a week), but make sure that you’re offering value to your followers. When you engage with influencers, say by commenting on their posts, make sure that you’re adding to the conversation. Share facts or information that you can source.
As for the content that you publish on your blog, on guest blogs, and in publications, make sure that your content represents your company well. It should be professional, offer value, and be consistent with your brand’s message and mission.
Promoting Your Content
To make sure that influencers are aware of you and your online presence, look at your content marketing and promotion strategy. What’s working for you? Where are you getting traction? What isn’t working, and where can you improve? Getting the attention of influencers takes a systematic approach. You want to have a good online reputation, you want to identify key influencers and engage with them, and you want to be able to demonstrate the ability to consistently offer value. Promoting your content can help you achieve success and it can put your name in front of those influencers you want to attract.
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